Monthly Archives: February 2012

Can You Automate Success? Just Ask Glen.

Is using platforms and plugins to schedule and automate your social media feeds effective? Imagine for a moment that you run a Financial Advisory firm. You hire someone to work for your company. His name is Glen, and you want Glen to generate leads for your business, build relationships, and get people to follow him back to the office for appointments. On Glen’s first day of work, he goes to a busy street corner and places a tape recorder on top of a bench. He then walks into a coffee shop where he can keep an eye on the tape recorder while he reads a book.

People walk down the street, some chatting with friends, some staring down at cell phones, while others rush by silently.  When the clock strikes 9, Glen’s voice suddenly comes out of the tape recorder, “When was the last time you spoke to your Financial Advisor? We’ve got people standing by to talk to you!”

Some of the people walking past pause when they hear the pre-recorded message but none of them stop to look for him.

This is the real life equivalent of setting up an automated social media feed. Scheduled messages come off as impersonal, perhaps even disruptive. They come off as robotic. Technology has yet to take the place of human interaction and nowhere is that more clear than on the Tweet corner (Twitter equivalent of a street corner) with Glen.

Social media is about having conversations and building relationships. It’s about community management and one to one engagement. It’s about having conversations. It’s about getting results and meeting objectives. While companies who promote the technology to automate social media feeds may call it “convenient” or even “a time saver”, what they can’t call it is effective.

And that’s the truth. Just ask Glen.

___________________________________________________________
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman finds inspiration in old episodes of The Twilight Zone. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.

GOOOAAAL! Why Your Social Media Marketing Strategy Should Be More Like Soccer

Soccer is about goals. In order for a team to win, they must score more goals than the competition. Their strategy is set in order to help them score more goals, and each member of the team knows what they need to do in order to help their team score more goals. And then when they score a goal the announcers yell, “GOOOAAAAAL!” and everyone cheers.

In business instead of scoring goals, we seek to reach goals. Each employee works to help their team reach more goals. Each department works to meet goals that support overall business objectives. And then companies meet a goal, and everyone cheers. Especially this guy:

At Make Me Social we have come across companies at all stages of the social media cycle – from those who are just learning what a tweet is, to those who have an established presence and are trying to figure out what to do with it. No matter where they are in the cycle, we always start with the same approach. We ask them what their goals are. 

And no, we don’t mean goals like “get fans” or “get lots of retweets”. We want to know what their business goals are.

The right social media goals should support overall business goals. Defining those goals from the start ensures that all initiatives support each other; unifying teams and making goals more attainable. Your social media solution provider should be an extension of your team, and you should all be working together to reach the same goals.

___________________________________________________________
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys running around the office yelling, “GOOOAAAAAL!” to celebrate reaching client goals. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.