Monthly Archives: March 2012

Three Simple Solutions to Integrate Social Media and Direct Marketing Efforts

Recently, I had the opportunity to speak to the Baltimore Postal Customer Council, a mix of Printers, Direct Mailers and USPS employees with one thing in common: strong traditional direct marketing backgrounds. Many of them were surprised to hear that they were perfectly positioned to integrate social media into their marketing mix. Often the perception is that you need to be at SXSW each year or working for a big brand to see big results from social media. I’ve seen social media work for businesses of all sizes, when the business looks at social as a complement to existing ongoing efforts.

I focused the discussion on identifying scalable solutions and building processes for implementation and integration. The single topic that garnered the greatest interest was integrating social media with direct mail, so I thought I would list three easy solutions that should never be overlooked:

  1. Don’t let opportunity pass you by! On every piece of print—whether it is to be used as a direct mail piece or collateral at a trade show – incorporate your social media icons.  This is also true for business cards, letterhead and even job applications!
  2. Integration works both ways:  As you mention your social channels on your printed components, so should you be talking about your DM campaign in social media.  Use social to alert your followers to a direct mail campaign they will be receiving soon.
  3. Complement one another:  Whether you are sending out a direct mail campaign or speaking at a trade show, the topics being covered offline should also be covered online, on your social channels. Use social media to keep the conversation going.

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A senior industry leader with 20+ years combined Marketing and Business Development experience at leading digital and direct marketing firms, and formidable record of driving significant financial gains for multiple clients, Meg works directly with the Make Me Social Agency account team, managing client relationships and overseeing accounts. Prior to joining Make Me Social Meg was an integral part of a family mailing and addressing company.

The Power of Social Media Storytelling: Facebook Timeline and True Corporate Communication

Author Reynolds Price once said of stories, “Millions survive without love or home, almost none in silence; the opposite of silence leads quickly to narrative, and the sound of story is the dominant sound of our lives,”

In cultures across the globe values are shared through allegories, pictures are painted with narratives, and emotional bonds are created through stories. This is as true online as it is offline, in life as well as in business; after all, aren’t the two woven together for at least 8 hours a day Monday through Friday?

If you ever doubt the power of a good story, look at the view count on Invisible Children’s Kony 2012 video. Whether you agree with the organization or not, over 79 million views speak to the power of using storytelling to drive people to action. If you were one of the 79 million views you probably noticed that they used Facebook Timeline to tell that story.

Visual: How Facebook Timeline Enables Storytelling

This is not a coincidence – Facebook Timeline is designed for storytelling.  While many assumed that the switch to Timeline was about aesthetics, it’s about a larger change that we’ve been watching happen since Make Me Social was founded in 2009. It’s the end of corporate doublespeak and the beginning of true corporate communication – where the audience talks back.

In a world where stories are written in 140 characters and the only walls that exist between nations are ones made of code, companies must learn to become storytellers…and the really good ones will learn how to make their audience a part of their story.

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When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys listening to books on tape and pretending that the words are coming from the storyteller doll that she made in 3rd grade. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.

Call for Interns: Now Accepting Summer Internship Applications

Summer is coming and with it comes the opportunity to intern at the Make Me Social office in St. Augustine, Florida. Our agency is looking for a few students who are interested in getting hands on experience in: Marketing, Public Relations, Graphic and Web Design, and Sales.

We’re looking for students who are currently enrolled in an undergraduate or graduate degree program; who have completed their Sophomore year; are legally permitted to work in the United States; and have a minimum cumulative grade point average (GPA) of 3.0.

To be considered for any of the listed internship positions, please send a copy of your resume to info@makemesocial.net. The email subject should include the specific internship position that you are interested in.

For the full descriptions of each position, please click the appropriate link below:

Marketing Internship 
Public Relations Internship 
Graphic and Web Design Internship 
Sales Internship

As the great meme above says: SUMMER IS COMING. Please send your resume in by May 4th in order to be considered for one of the available internship positions.