Sources and Content Creation

“Don’t think so hard. You might hurt yourself.”

I can’t remember the name of the teacher who interrupted me during an exam with that message, but I’ve never forgotten their words.

Each month we host an internal training for all members of our content team. This month we focused on ways to find inspiration for content curation and creation, and the presentation was heavily inspired by the sentiment behind those words.

In the interest of sharing and all that is social, we’ve decided to make portions of that training available to the public. Enjoy!

[slideshare id=13312503&doc=contentinspiration-120613115615-phpapp01]

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When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys finding that her degree is relevant to her life. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.

1 Comment

  1. Mark Weyland

    On: Reply

    I personally believe that being a content writer is one of the toughest jobs you can take up in life. Not just because you have to keep changing your tactics every now and then, but because you are required to understand people and still be yourself. That’s really difficult. The ideal way of creating shareable content is telling people what they want to hear, or something that’s good enough to stir their interest. Beating around the bush is strictly prohibited. It’ll kill your reputation. And always remember to be an empathetic listener. If you don’t listen carefully, you can’t create great content.

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