The great thing about working in an industry as dynamic as social media is that it enables us to connect incredible brands, and create something really special.
One of the recent connections that we made brought together two companies: Keepr™ Media and Enthuse.
Keepr™ Media uses a proprietary technology platform to deliver dynamic, rich, media in the form of a collectible, called KEEPR. The product connects via USB to any Windows computer to deliver a one-of-a-kind memorabilia experience. The KEEPR enables consumers to engage with their favorite teams, players and stars over the internet to access exclusive content and any other rewards and benefits the content owner wishes to deliver. KEEPRs can be purchased online at keeprmedia.com.
With the introduction of the KEEPR NFL Legends collection in November, the integration of media to further engage and excite fans had begun.
“We believe this new type of collectible will broaden sports fans’ enjoyment of the NFL,” said Joe Browne, Senior Advisor to NFL Commissioner Roger Goodell around the initial announcement.
Make Me Social saw an opportunity to further the integration by adding a mobile component – enter Enthuse.
Enthuse is a mobile app that connects sports fans to rewards. Fans can engage by checking-in or by submitting photos on the Enthuse platform for the opportunity to redeem points for rewards such as popchips, autographed apparel and other team gear. The app is available in the iTunes Store for iOS devices and in the Google Play Store for Android, or at getenthuse.com.
“With TV, sports and social media becoming more integrated, fans are looking to their phones as a way to engage,” said Josh Jordan, Make Me Social’s Chief Strategist. “The chance for fans to be rewarded for their loyalty with such a unique piece of NFL history makes this a win for everyone.”
With mobile becoming a part of the game watching experience, this year fans have the chance to watch future NFL legends and likely Hall of Fame inductees like Ray Lewis, Tom Brady and Peyton Manning on the field. Fans who check-in, or submit photos during the NFL Playoffs and Super Bowl on the Enthuse platform will have the opportunity to redeem points for a Keepr™ Collectible featuring either Mike Ditka, Franco Harris, Sonny Jurgensen, Howie Long, Joe Montana, Walter Payton, Deion Sanders, Phil Simms, Roger Staubach, and Johnny Unitas.
Furthering our excitement is the fact that a portion of the proceeds of each sale of Keepr NFL Legends will benefit the NFL Player Care Foundation and other non-profit organizations dedicated to helping retired NFL players and their families with medical and financial hardships. The League will donate 100% of the licensing fees it receives from Keepr™ to the NFL Player Care Foundation.
Please excuse us while we head off to add ‘Social Media Matchmaker’ to our list of capabilities.