Remember the day Burger King became McDonald’s, Jeep became Cadillac, and MTV and BET switched places?
If you’ve been paying attention to the news, you probably already know none of this actually happened – it’s the result of a series of attacks hackers have been unleashing via Twitter.
In reality, MTV and BET just pulled a media publicity stunt, but Burger King’s and Jeep’s Twitter accounts were certainly hacked with control regained shortly after.
In a series of Tweets and photos, the temporary hacker management of Jeep’s account said that the company was sold to Cadillac because its employees and CEO were using drugs. Its bio was changed to “The official Twitter handle for the Jeep — Just Empty Every Pocket, sold to Cadillac… In a hood near you!” Continue reading →
The goal of social media for any entertainer or artist is to turn followers into fans and lead them to consume their product. A rise to the top of social media is a rise to the top of the entertainment industry. Continue reading →
If they’re looking for results, scalability happens.
Why is scalability important?
Because when one strategy is lazily applied across the board, ignoring the needs of individual locations, results can be hard to come by. Each business is as unique as the person or people running it and they each deserve their own specific plan. Continue reading →
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