The Importance of Scaling Social Media Operations

What happens when one business has over 500 locations across the country and is looking to use social media to help each location communicate with their customers?

If they’re looking for results, scalability happens.

Why is scalability important?

Because when one strategy is lazily applied across the board, ignoring the needs of individual locations, results can be hard to come by. Each business is as unique as the person or people running it and they each deserve their own specific plan.

At the corporate level, a scalable social media solution ensures consistent branding and messaging (because no one’s teenage daughter is or should be running their facebook page).

At the local level, each particular location of a business deserves its own local messaging that drives interest, awareness, and traffic to individual stores. A scalable social media solution gives each business the ability to localize their content to improve results.

Our belief is that ‘one-size-fits-all’ is not a social media strategy and should be reserved specifically for underwear and radio station t-shirt giveaways only. Social media isn’t just about marketing and planning; it’s about operations and execution. The people and processes need to support success.

Before starting a social media strategy, ask yourself: is it scalable?