Capital One Goes Big

It wasn’t so long ago that Capital One sent out enough credit solicitations by mail that the USPS gave them their own special rate (that sound you hear is the USPS sighing and remembering the good ole’ days).

If you’re going to mail 1 Billion pieces a year, I guess you should get a little bit of a discount.

And, it wasn’t so long ago that Cap One called up their suppliers and said, “Hey, listen, ummm … the economy is kind-of tanking a little and we need to pull back. So … yeah. Sorry …” I’m paraphrasing of course, but you get the picture.

So why was I so surprised to see this?

Maybe I just never assumed them to “go big or go home” again. I mean, Alec Baldwin is still funny, but he’s not getting Bieber money right? And I can’t imagine the Vikings are raking in the dough.

So how expensive is that logout screen ad? It’s on par with the most expensive display ads on the web.

Either way, it’s kind of refreshing for me to see a brand like Cap One that has an almost mythical reputation in the direct mail space for their progress and aggressive marketing, owning that logout page for Facebook. It’s where they belong.

Yes, I’m sure that mobile users are asking themselves, “What is he talking about?” But that’s for another blog.

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Josh Jordan is the founder and chief strategist of Make Me Social, LLC, a full service social marketing firm based in St. Augustine, FL and Baltimore, MD.

In his position as chief strategist, Josh is responsible for the company’s leadership teams and business units, maintaining the company’s vision, growth plan and providing strategic direction for clients as they continue to further embrace and grow their online marketing initiatives.