Monthly Archives: May 2013

Google is pushing Google+ and marketers are listening.

Thanks to the massive emphasis on Author Rank and Authorship, Google+ was hailed by many experts as one of the biggest content marketing trends to watch in 2013.

A cursory search on Alexa reveals that Google is #1 in traffic with Google+ comprising more than 8% of their total traffic.

To put that into perspective, Facebook ranks #2. YouTube ranks #3. Twitter ranks #12. LinkedIn ranks #14. Instagram ranks #60.

According to Business Insider May 1, 2013, Google + has now surpassed Twitter, in terms of active users. They report that Google+ now boasts 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex.

Google+, while significantly younger than Facebook, still lags behind the social media giant, which boasts more than one billion monthly active users. Continue reading

Social Media Lessons from Amy’s Baking Company Bakery Boutique & Bistro

How you behave in response to stress is a great indicator of your true character. This applies to social media as much as it does offline.

You may remember our blog post from the beginning of April on The Top 5 Ways Brands Can Annoy Customers. Continue reading