Monthly Archives: June 2013

Defiance Tumblr Post

Video Games and New Social Media 2: Mastering Multiscreen Marketing

Last week, I took a look at the future relationship between gaming and social media – two tech industries that will forever be entwined. Today, I’m going to look at the present. We’re going to explore the possibilities of multi-screen marketing, and multi-screen entertainment, by looking at a collaborative project by some of the larger brands on the scene.

How do you capture the attention of an audience with a notoriously short attention-span? In the world of DVR, where we fast-forward through television ads while surfing the net on our phones, how can a marketing team make an impact? There is the short route – hope your commercial is funny enough to go viral online – and the long route.

With the new original series Defiance, SyFy and their sponsor, Dodge, chose the latter. Continue reading

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Video Games and the New Social Media

Fifteen years ago, video games helped me make my first friends in middle school. Having recently moved to the frigid north of Columbus, Ohio, I was able to bond with classmates thanks to the social activity required by Nintendo’s Pokémon series. We would sit across from each other at the lunch table, brick-like game systems connected to each other with a thick gray cord, sharing in an electronic social experience that would have been unthinkable even 10 years earlier. It was a technological marvel that was completely lost to us as children. This was simply the way we communicated – any alternative seemed impossible.

Last week, at the Electronic Entertainment Expo (E3), that same concept was reborn. Modern social media has come to video games. For better or worse, both industries will be forever changed by it. Continue reading

Facebook Finally Features Hashtags

Ready for some #awesome #Facebook #news?

Starting June 12, hashtags became clickable on Facebook.

Facebook is unrolling a series of features that allow users to engage with the interesting discussions people are having about public events, people, and topics. The spearheading feature is, of course, hashtags. Continue reading

Censorship is not a social media marketing strategy

What can brands learn from the recent outbreak of violence in Turkey?

You can’t control what people put on the internet.

If you’ve been paying attention to world news at all, then you probably know about the peaceful protest turned violent in Turkey. The Turkish government has censored it from the media but scores of first-hand accounts turned up on social media. Continue reading