Monthly Archives: January 2014

Facebook Friends Startup Company, Branch.

The spinning minds at Facebook in Northern California have officially teamed up with the innovative thinkers at the rapidly growing startup known as Branch, in New York City. Branch is a social startup with a twin site called Potluck. These two sites monitor, engage, connect and ignite unique thought and conversations between users across the social-sphere. The idea of creating and, more importantly, maintaining an intellectual community of users with similar interests is an extremely powerful tool – if you know how to use it.

Facebook currently reports a total of 1.9 billion active monthly users. So where do they go from here? What service do they have planned to continue that growth into the future? Something where users can gain insightful information about their daily lives; be it health, travel, education, world news, politics and local events could be just around the corner. That is what the Branch team intends to do following Facebook’s supposed 15 million dollar ‘acqui—hire.’ Branch professionals will manage a portion of Facebook centered around developing Facebook’s conversations group, a service aimed at helping people connect based on their interests.

Pushing the envelope one more step, connectivity and topical engagements will go far beyond the best Steakhouse in SoHo or how to stay gluten free. These particular engagements could become a forum where community managers can enter the social sphere and really learn how their product or service is being taken in by the average person.

The doors have opened for “users to connect, and engage in meaningful exchanges based on interests”, according to Branch co-founder, Josh Miller. While on vacation in Japan, Josh received word that the news would be released during his trip and so he did what anyone else would do, proving exactly why he made the acquisition deal that he did… he updated his Facebook status.

Facebook Status

Bar Tabs and Bluetooth

Restaurants have a long history of early adoption when it comes to apps and social channels. It makes sense that an industry with razor-thin margins and stiff competition would do whatever it takes to get whatever edge they can. WillCall, a brand-new app from a group of designers, coders, and music junkies in San Fransisco, hopes to capitalize on that. The app allows consumers at large and small live music venues to order and purchase bar drinks without leaving the show floor.

In theory, most income at these venues comes from bar sales. WillCall claims they can boost bar sales by giving concertgoers a chance to buy drinks without missing songs standing at the bar.

At the moment, the app is still in an early access phase, with only a few select venues in San Fransisco and New York participating in the program. If successful, the app could inspire a new breed of mobile apps for bars, restaurants, and live music houses across the nation. Imagine a world with no waiters – you just place your order on your iPad and wait for the kitchen to send it out. Maybe they can pair up with Amazon’s ill-fated drone program and drop your bacon and eggs right on the table.

Or maybe not.