Restaurants have a long history of early adoption when it comes to apps and social channels. It makes sense that an industry with razor-thin margins and stiff competition would do whatever it takes to get whatever edge they can. WillCall, a brand-new app from a group of designers, coders, and music junkies in San Fransisco, hopes to capitalize on that. The app allows consumers at large and small live music venues to order and purchase bar drinks without leaving the show floor.
In theory, most income at these venues comes from bar sales. WillCall claims they can boost bar sales by giving concertgoers a chance to buy drinks without missing songs standing at the bar.
At the moment, the app is still in an early access phase, with only a few select venues in San Fransisco and New York participating in the program. If successful, the app could inspire a new breed of mobile apps for bars, restaurants, and live music houses across the nation. Imagine a world with no waiters – you just place your order on your iPad and wait for the kitchen to send it out. Maybe they can pair up with Amazon’s ill-fated drone program and drop your bacon and eggs right on the table.
Or maybe not.