Social media marketers have a tendency to keep an ear on the ground. As experts in the industry, there is obviously some pressure to be among the first to know about each new tool, every Facebook tweak (another new timeline this week? Great), and every single SEO shift the Google Gurus can pump out. The latest source of our obsession is niche social networks, and boy, are there a lot of them.
There are niche networks out there for every industry, interest, religion, and music genre. There are networks for singles, for couples, for families, for teens, for seniors… And for each new niche network there is a blog about The 60 New Niche Networks Marketers NEED to Know!
But do you really need to know about them? All of them? Aren’t you better off just pushing ads into a LinkedIn group, or setting up a catchy YouTube playlist and calling it a day? Today, we’re going to find out. We’ll take a look at some of the niche networks you’re most likely to hear about, and find out if they’re really worth the effort.
What’s the niche? Healthy living and environmentalism
What’s it like? HuffingtonPost for the eco-friendly.
Is it worth your time?
Organic is big business these days, and Care2 is the perfect place for promoting organic products directly to your target consumers. Whether you’re selling all-natural granola, or trying to drum up support for your local nonprofit, this network has something to offer. If you want the attention of people that care about Earth, this is the place to go.
What’s the strategy?
Keep it real. Be open, be honest, and don’t be afraid to pat yourself on the back a bit. Sign a few petitions your brand would support, and comment in groups explaining how your brand (or cause) is helping to save the planet. Fair warning: transparency is important here. Planting a few trees outside of your chemical waste facility isn’t going to win you any accolades. Only the truly Green need apply.