Monthly Archives: June 2014


Reaction Gifs for Your World Cup Pleasure

The World Cup is in full swing and if you’re anything like myself, you’ve already experienced a wide variety of emotions that aren’t easily communicated in 140 characters or less. So when news broke yesterday that you can finally upload gifs to Twitter, my reaction was nothing short of this:

Gifs for Twitter gets me so excited

To make things easy for us all to quickly convey the proper emotions we go through during the drama-filled matches, I’ve put together a little reaction gif library. If you’ve got any favorites to share, tweet them to us!

When Your Team Scores A Goal

Gifs for the World Cup When Your Team Scores

Gifs for the World Cup When Your Team Scores

Gifs for the World Cup When Your Team Scores

When Your Team Misses A Goal

World Cup Gifs for when your team misses a goal

World Cup Gifs for when your team misses a goal

When The Other Team Scores

World Cup Gifs When The Other Team Scores

World Cup Gifs When The Other Team Scores

The Other Team Scores and Your Friend is Rooting for Them

World Cup Gifs for when your friend roots for the other team and they scoreWorld Cup Gifs for when your friend cheers for the other team and they score
World Cup Gifs for when your friend cheers for the other team and they score

When Your Team is Winning at the Half

World Cup Gifs for when your team is winning at the half

When Your Team is Losing at the Half

World Cup Gifs for when your team is losing at the half

When a Good-Looking Player is Shown on TV

World Cup Gifs for when a good looking player is shown on TV

World Cup Gifs for when a good looking player is on TV

When You Don’t Really Like Soccer But Wanted to Hang Out with Your Friends Who Do

World Cup Gifs for when you don't really want to watch soccer but want to hang out with friends who do

World Cup Gifs for when you're bored

World Cup gifs for when you just want to eat snacks

When You Look Away for a Moment and Something Exciting Happens

World Cup Gifs when you look away for a second and something exciting happens

When The Match is Tied with Only Minutes Left

World Cup Gifs for When The Game is Tied with Only Seconds Left

World Cup Gifs for when the game is tied with only minutes left

When Your Team Loses

World Cup Gifs for When Your Team Loses

World Cup Gifs for when your team loses

World Cup Gifs for when your team loses and you ugly cry like Claire Danes

When Your Team Wins

World Cup Gifs for when your team wins

World Cup Gifs for when your team wins and you dance

For When Haters are Gonna Hate

World Cup Gifs for when haters are gonna hate

World Cup Gifs for when haters are gonna hate

World Cup Gifs for when haters are gonna hate

World Cup Gifs for when haters are gonna hate

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Weekly Social Media Roundup

Between the World Cup, the Stanley Cup and Father’s Day, we won’t have time for anything else this weekend except maybe watching this video on repeat:

It’s part Shaolin Soccer and part You Got Served – what’s not to love? Now, before heading out of the office, catch up on some of this week’s top social media stories.

Your Digital Guide to the World Cup

World Cup on social

The World Cup kicked off yesterday and is taking social by STORM! If you want to know where to go for what, we’ve got a digital guide to help you through the next month of fútbol madness.
Read More …


Facebook Accidentally Releases Slingshot, Its Snapchat Lookalike

Facebook accidentally unleashes Slingshot

Facebook’s accidental release of their Snapchat rebound, Slingshot, really made a flop on the social scene.
Read More…


4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Brands betting big on Father's Day mobile campaigns

Capitalizing on national holidays, like Father’s Day, is an optimal time for brands to boost their social media presence.
Read More…


Netflix Uses Social Media to Blame Verizon for Slow Downloads

verizon and netflix clash over download times

Users are flocking to Netflix to binge-watch House of Cards and Orange is the New Black, but are left wondering who’s to blame for slow download times.
Read More…


Top Apps for Lending a Hand to New Parents

apps lending a helping hand to new parents

From baby poop color charts to gentle sleep sounds for nap time, these top apps will lend new parents the helping hand they may need.
Read More…


Your Digital Guide to World Cup 2014

Fútbol fans from all over the world will have their eyes, ears and minds in Brazil for the next month during the 2014 World Cup. Thanks to the magic of social media, smart devices and the Internet, fans don’t have to miss any of the action on the field or be glued to the television.

We’ve scoured the web and put together this digital guide to help you find the best places to watch the matches no matter what country or city you’re in, must-have apps and all the hashtags you need.

World Cup Pup

Best Places to Watch the World Cup

Pinterest's Best places to watch the World CupThe folks over at Pinterest have been busy collecting data from ESPN, TripAdvisor, Conde Nast Traveler and regular citizens of the internet in order to offer up suggestions for the best places to watch the World Cup all around globe. If you’ve got a suggestion to add to their boards, there’s still time to let the world know about the Beckham of bars in your area.

DIY World Cup Party Planning

World Cup Gingerbread MenSpeaking of Pinterest, it’s the perfect social platform for quickly finding creative ideas to host your own World Cup-themed party. Whether your artistic expertise is good enough to build a gigantic meat stadium or your skills are limited to printing out flags to attach to toothpicks, there are ideas for everyone. We’ve even got our own World Cup Party Planning board to get you started!

World Cup Facebook Hub

Facebook Trending World CupThe party has already started on Facebook’s “Trending #WorldCup” hub. According to a recent internal report, there are 48.9 million soccer fans on Facebook in the US alone and they are almost twice as likely to share photos, updates and comments than the average Facebook user. Of course, it’s not just the fans sharing updates, the athletes have been busy updating their statuses, giving a behind-the-scenes look at what’s happening in Rio through pictures and videos, engaging with fans and even showing off some of the creative ways fans are cheering them on.

Tim Cahill World Cup Facebook Post

Twitter Brings Back #WorldCup HashFlags

Shakira shares Twitter's HashFlag updateTwitter users can add the flags of the world to their tweets by using the hashtag in front of the three letter country code of their choice. Add some red, white and blue to your posts simply by adding #USA to your tweet.

They’ve also made it easy to keep tabs on your favorite teams, players, coaches, news outlets and other fans with match timelines. Here’s what Twitter’s blog has to say:

The World Cup and match timelines make it easy to stay up to date with the World Cup –– search for or tap on #WorldCup or #WorldCup2014 to view them. In the World Cup timeline, you can view Tweets related to the World Cup from people in your network, along with relevant Tweets from teams, players, coaches, press, fans in the stadiums and celebrities.

The match timeline shows Tweets about specific matches that are happening in real time to help you keep up with the latest goals, saves, fouls and more — even if you’re not near a TV. And if you want to only view Tweets with photos and videos, just choose the photos-only view.

Here’s a quick list of the official hashtags and accounts to keep on hand:
For more ways to follow the World Cup on Twitter, check out this post from the Twitter blog.

World Cup Apps, Calendars and Where to Stream

2014 World Cup Apps

Looking for the best World Cup apps to download? Mashable listed their top six apps with live updates, player profiles, match schedules and more.

Need an easy way to add all of the scheduled matches to your Google calendar? Nick Summers from The Next Web put together this quick guide for importing an existing World Cup schedule calendar into your account that will ensure you don’t miss any of the free kicks, red cards or goals.

If you don’t have a Google calendar or don’t feel like importing the one mentioned above, you can use this pocket World Cup schedule for all of the match-ups.

If you’ll be chained to your desk at game time, don’t want to share in the excitement with strangers or saved room in your apartment by getting rid of your TV set, U.S. fans can still live stream all 64 World Cup matches at ESPN and Univision Deportes. You can also download the ESPN Go app to stream gameplay on multiple devices including Android, Apple, Chromecast, Roku, Windows 8 and more. Canadian fans and those with Canadian VPN access will be able to stream all of the matches via the CBC website.

Now that you’ve got your digital & social guide to the World Cup, all that’s left to do is enjoy.

World Cup FlagsWorld Cup Excitement

Ronaldo Goal

Social Media Graveyard

The Rumors of Social Media Death…

Google+ is dead. Facebook is dead. Twitter is the new Facebook. Instagram is the new Twitter. Sound familiar?

It seems that social media marketers can’t go more than a month or two without pulling out torches and pitchforks to raze another network to the ground. Why is it that any change to a social network results in massive outcries and swarms of marketers moving to ‘the next big thing?’ Are we all just hipsters, desperate to be the first agency to discover the next marketing sensation? Are we cynical and jaded, taking pleasure in the failure of whatever network we like the least? Are we lazy, desperately insisting that G+ isn’t worth the effort so we don’t have to invest time into learning how to use it? I think it’s time we really sat down, looked at the numbers, and proved once and for all that – for these social networks – death is certainly a great exaggeration.  Dead? He gets that a lot.

Google + is Dead (52,100 results on Google)
Let’s get Plus out of the way early, since they’ve recently been making plenty of headlines.

What You’ve Read:
Google + is the Walking Dead. Abandoned by long-time advocate Vid Gundotra, Google + is finally going dark after years of failed attempts to dethrone Facebook. The network never managed to capture a mainstream audience, and has become a barren echo chamber where a small cult of devotees parrot the same tired ideas back and forth, hoping the rest of the world will someday latch on to the ‘quality over quantity’ community strategy.

What the Numbers Say: 
Depending on who you ask, G+ is either the biggest sleeping giant in social history, or it’s a pitiful ghost town desperately clinging to a small but dedicated fanbase. According to a Google report from October 2013, Google + users had increased by 58% over that year. However, Econsultancy countered that statistic with social data showing that, of Google +’s 1.1 Billion users, only 35% actively used the network. There is no doubt that Google’s recent efforts to consolidate their regime have increased the amount of people with a Google + account – after all, you can’t use YouTube, Gmail, or any of Google’s other services without one. But the data proves that people just aren’t sticking around to chat. While Google + probably shouldn’t be the forerunner of your social strategy, we still can’t say ‘no’ to the SEO boost. Besides, the network’s content formatting options and video integration are the perfect way to simplify blogging, if you feel like a full dedicated blog isn’t worth the effort.
Is Facebook Dead
Facebook is Dead (425,000 results on Google)
Like talking crap about the cheerleaders behind their backs at lunch, people can’t wait to poke holes in the world’s most popular social network.

What You’ve Read:
Facebook killed organic reach in a landmark algorithm change in late 2013. Brands marketing on Facebook are now all but required to invest small ad budgets behind every post in order to make an impact. Many major brands are tracking organic reach as low as 1%, meaning those massive audiences you’ve spent years building are almost entirely wasted. The dollar is the only path toward social success – everything we know about quality content has gone out the window.

What the Numbers Say:
Ready for the hard truth about Facebook metrics? Here it is: There are no simple answers, and no global rules. What’s true for one page (or most pages) isn’t true for all of them. And while it has been widely reported that organic reach took a nosedive at the end of 2013, that simply isn’t true across the network as a whole. In fact, organic reach can fluctuate from 2% to 47%, depending on dozens of invisible factors. We still don’t know everything that Facebook uses to calculate what shows up in users’ newsfeeds – we can only speculate based on the data we have. Every page – and every audience – is unique. Facebook’s public claim is that the drop in reach has more to do with increased competition than it does with a larger behind-the-scenes strategy.

Whether or not you believe them doesn’t really matter. At the end of the day, paid impressions and promoted content will always perform better than organic posts, and that’s just the way it is. While this may be a bummer for small ‘Mom & Pop’ outfits, major brands shouldn’t notice much of a problem, since promoted content should already be part of your strategy.

Is Twitter Dead?

Twitter is Dead (177,000 results on Google)
If attacking Facebook is going after the popular kid, attacking Twitter is like throwing erasers at the class nerd. Everyone knows he’s got numbers on his side, but does anyone take him seriously?

What You’ve Read:
Twitter’s growth has been slowing down for years. Millions of users tune in to the network for major events or disasters, and then uninstall and tune out as soon as things calm down. It’s an outdated platform, designed for audiences that can’t or won’t engage on more sophisticated channels. It’s a text-only channel playing catch-up in a world of rich media and interactive video. They spent too long focusing on offshoot channels like Vine and Medium instead of improving the platform they already had.

What the Numbers Say:
In 2012, the biggest shock in the world of Twitter was its popularity among farmers. Getting fast, accurate information to each other was key for successful agricultural businesses, and Twitter proved a perfect host for that communication. Today, very little has changed. Twitter’s largest body of users in 2014 are mobile users. Most recent numbers suggest that over 75% of Twitter users access the network exclusively on smartphones or tablets. There are dozens of official and unofficial Twitter apps for every mobile device you can name, and you can even update your feed via SMS messaging. This makes Twitter the most accessible social network in the world. I bolded that so you can’t skip over it. When consumers are driving, shopping, watching movie previews, browsing thrift shops, shouldering through mosh pits, and base jumping off skyscrapers, Twitter is the channel they are most likely going to be reading and writing to. That makes Twitter the perfect place to focus your flash sale promotions. You can grab the attention of people walking through the mall your shop is in by riding along with a local hashtag. Throw a few dollar bills behind a localized promoted tweet and bring in some traffic from the county fair down the road.

And as far as Twitter being a slow-to-change network, that isn’t necessarily a terrible thing. Those farmers we were talking about earlier? They’re still there, and in huge numbers. Not to mention, the old tactics still work. Responding to consumer questions, sending direct messages to users looking for a product you sell, even celebrity endorsements via retweet – all of these are still viable strategies. It may not have the ROI of Facebook, but there’s something to be said for not needing a new social strategy every 4 months.

So, there you have it. You can’t always make a judgment call based on a sudden dip in a data sheet. We social marketers are data-driven people, and that sometimes means creating patterns where there isn’t really anything to see. Social networks are constantly changing, and the users and audiences you can reach with them are always in flux. Yesterday’s ‘Senior Study’ Group is today’s ’10 Year Reunion’ Group. As long as you are willing to do the legwork, there’s something of value to be found in any social network, no matter how many feet they have in the grave.