Category Archives: Emily Sulman

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Weekly Social Media Roundup

Between the World Cup, the Stanley Cup and Father’s Day, we won’t have time for anything else this weekend except maybe watching this video on repeat:

It’s part Shaolin Soccer and part You Got Served – what’s not to love? Now, before heading out of the office, catch up on some of this week’s top social media stories.

Your Digital Guide to the World Cup

World Cup on social

The World Cup kicked off yesterday and is taking social by STORM! If you want to know where to go for what, we’ve got a digital guide to help you through the next month of fútbol madness.
Read More …

 

Facebook Accidentally Releases Slingshot, Its Snapchat Lookalike

Facebook accidentally unleashes Slingshot

Facebook’s accidental release of their Snapchat rebound, Slingshot, really made a flop on the social scene.
Read More…

 

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Brands betting big on Father's Day mobile campaigns

Capitalizing on national holidays, like Father’s Day, is an optimal time for brands to boost their social media presence.
Read More…

 

Netflix Uses Social Media to Blame Verizon for Slow Downloads

verizon and netflix clash over download times

Users are flocking to Netflix to binge-watch House of Cards and Orange is the New Black, but are left wondering who’s to blame for slow download times.
Read More…

 

Top Apps for Lending a Hand to New Parents

apps lending a helping hand to new parents

From baby poop color charts to gentle sleep sounds for nap time, these top apps will lend new parents the helping hand they may need.
Read More…

cute baby dancing

8 New Apps You Should Know This Week and More

It’s been a big week for news about Kimye’s wedding but there’s also been a lot happening in the digital world. Before you head out for the weekend, make sure you check out some of this week’s top social media news.

6 Deadly Sins of Business on Social Media

6 deadly sins of business on social media

No one likes a sinner, especially when it’s someone you are doing business with.
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Mystery Millionaire Behind @HiddenCash Has “No Plans to Stop” Hiding Money

#PayItForward

Residents of Northern California and now Los Angeles have a new superhero in town, and he’s giving away CASH! #PayItForward Where will he go next?
Read More…

 

Twitter and Omnicon Strike a $230 Million Mobile Ad Deal

Twitter and Omnicon Strike Deal

Two major power players in the mobile ad realm have merged together to agree on a two year deal.
Read More…

 

Facebook vs. Vox: Why the Mainstream Media is Taking Notice

Facebook vs Vox

Slinging social media jabs back and forth, Facebook and Vox are taking a stance on “real” journalism.
Read More…

 

8 New Apps You Should Know This Week

8 Knew Apps You Should Know

From coffee to designing, to weather and clothes, these are the Apps of Summer 2014.
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Baby’s Got Moves!

If you’re thinking about celebrating part of your weekend on the dance floor, you may want to brush up on your boogie skills by watching this adorable toddler get her groove on.

 

pug grilling bratwurst

Social Media Weekly Roundup

The long weekend is almost here but before you get ready to fire up the grill and enjoy some rest and relaxation, you’ll want to read up on some of this week’s big stories in Social Media:

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

Mobile Strength Roundtable Event

News from the Mobile Media Upfront, says that all three platforms
are growing in size, users volume and of course ads ads ads!
Read More …

 

The Condiments Come Out for Memorial Day

memorial day condiments

Some brands take to Facebook this Memorial Day with focused content
and social media-driven contests, as they compete with gaining
the attention of fans over the holiday weekend.
Read More…

 

Five Digital Marketing Mistakes and How To Avoid Them

Digital Marketing

Marketing for the web is a necessity these days so make sure you’re executing
your campaigns the right way. These simple steps can help you avoid digital marketing disasters!
Read More…

 

YouTube To Double Down on Live Streaming With Twitch

YouTube acquires Twitch

YouTube’s recent acquisition of the number one gaming platform, Twitch,
will allow users to log in, sit back, and watch people other play video games.
Read More…

 

App of the Week: New App to Let Users Walk in Someone Else’s Virtual Steps

20 Day Stranger App

The new 20 Day Stranger app let’s you take a long walk in another person’s
virtual screens for nearly three weeks. Would you do it?
Read More…

 

How to Make Friends and Influence People

Want to impress friends and never have to worry about the lack of a bottle opener? Buzzfeed put together this handy video with 21 ways to open a bottle without needing to dig through your kitchen drawers. It’s the perfect skill to bring to any party.

 

Social Media Weekly Roundup

Somehow this week flew by and Friday is here again! Before we head into the weekend, check out some of this week’s big stories in Social Media:
Excited cat

Adios, Over-Tweeters: Twitter Finally Adds a Mute Button

Twitter adds a mute buttonOver-Tweets Anonymous? Users can now mute those excessive tweeters,
without them knowing AND with the ability to unmute them at any time.
Read More …

 

Cisco Launches Connected Billboard in San Francisco

cisco speed billboard

A new billboard in San Francisco changes its
message depending on the speed of the cars driving by.
Read More…

 

LinkedIn’s New Feature Lets Companies Target Members By Language Preference, Location

LinkedIn adds language and location targeting

LinkedIn company page posts are now being filtered through a language and
geo-tag setting, allowing brands to target users based on profile settings.
Read More…

 

YouTube, Facebook Account for Nearly a Third of All Mobile Traffic

Facebook and YouTube account for most mobile traffic

From mobile uploads to funny cats, the 2014 mobile share stage has been set,
with Facebook and YouTube dominating nearly one third of the space.

Read More…

 

App of the Week

Music App For Runners Match Song Beats To Step Counts

RockMyRun is our app of the week

RockMyRun is a new app brought to you by Apple, chooses tracks
from your smartphone based on the speed of which you are running.

Read More…

 
 

And finally, here’s a great cover of Pompeii’s song Bastille (The Cup Song) from the Allen twins and it’s sure to bring a smile to your face and get your foot tapping. Have a great weekend!

 

ermahgerd it's two memes in one!

The Success Of The Meme Phenomemeon

So, you think you’re a meme genius? Memes are used to “explain the way cultural information spreads.” Generally found as a combination of sarcasm, humor and a play on timely relevant images or cultural fads – memes are our culture’s way of expressing how we feel in a concise, irreverent style.

After over a century of laying low, the dormant memes came back in style full swing in 2001. The phenomenon hit social media sites everywhere, with images of Charlie and the Chocolate Factory and current hot-topic images laying as the backdrop to witty jokes and punny one-liners.

For a great look at the history of the meme, click on the image below:
what's in a meme

Meme’s don’t exclude any type of media, as long as the message has enough strength to go viral on the web. From images and videos, to gif’s and comic panels, the meme fad is back in style and being used more often than ever before. You may remember some of the 90’s hottest memes, the dancing baby and those unforgettable dancing hamsters, it is the most simple media structures that hit home with users around the world.

Want your meme to go viral? Choose an image or clip that relate to the masses. Inside jokes work well for a small scale meme, but viral humor must be appreciated by large groups of people. Laughter, laugher always gets further on the web than sad or serious things. Users come to the web for a break from reality and hopefully a couple laughs. And lastly, sharing. Get that meme onto Pinterest, Tumblr, Twitter and Reddit to get the wheels turning and the share clicks through the roof.

These memes can make the big bucks! With the right elements, playing on real time events and cultural zeitgeist, a viral meme can make money in the millions. The hottest meme images such a Bad Luck Brian and The Success Kid, are perfect templates for your brand to start generating memes that will click with your consumers and you could be the one laughing straight to the bank.

Social Media Weekly Roundup

Happy Friday everybody! Spring looks like it’s finally here and the view from our NYC office was spectacular today.

View from NYC Office

We hope you had a great week but before you head into the weekend, let’s take a look at some of this week’s big stories in Social Media:

Winning Social Media Strategies for Public Relations

Phone appsSocial media has opened the doors for
PR across every realm of business. Check out
these strategies for your brand to “under-promise and over-deliver”.
Read More …

 

10 Social Media Selling Solutions for Small Businesses

10 social media selling solutions for small businesses

Sales and small business go hand in hand.
With these apps and e-commerce sites, you can boost
small business sales to maximum capacity.
Read More…

 

Facebook Messenger App Gets New Photo, Video Options

Facebook Messenger App Gets New Photo, Video Options

As another push to get users to download the
Facebook Messenger app, new updates include
video and photo options for users.
Read More…

 

You No Longer Need a Vine Account to Access its Website

You No Longer Need a Vine Account to Access its Website

Vine is re-vamping its website
allowing users to search for videos and
profiles without having a profile of their own.

Read More…

 

New Apps Power Apple’s New TV Ad

New Apps Power Apple's New TV Ad

But wait, there’s more! Check out Apple’s ad introducing the
unbelievable power that you can have
with a variety of smartphone apps.

Read More…

 
 

Now that you’ve gotten caught up on some of this week’s big stories, we’ll leave you with this adorable video of a dog who is apparently a big Beatles fan.

 

The Global Pet Expo: 5 Questions with Josh Jordan & Steve Command

Last week, Make Me Social members Josh Jordan and Steve Command headed to Orlando and spent a few days at the Global Pet Expo with friends, and clients, Tall Tails. Tall Tails is an 80 year old textile manufacturing company specializing in dog towels, blankets and beds. After spending a few days on the tradeshow floor, we decided to check in with the social pet pros to see what they’ve learned.

Global Pet Expo 2014

Q: What is the Global Pet Expo all about?

The Global Pet Expo is an opportunity for businesses in the Pet industry; such as retailers, distributors and buyers, to network and showcase any new products and services for 2014. For some companies, it’s where they’ll write the majority of their business for the year. In the case of our client, it was a launch pad for a newer brand in the marketplace. While signing customers was important, establishing a visual voice for the brand and differentiating from the competition was equally important. 

Q: Who are Tall Tails and what kind of products do they sell?

Tall Tails is an 80 year old textile manufacturing company specializing in dog towels, blankets and beds: Their objective is to bring a unique perspective to the marketplace: connecting owners and pets in a new way through high quality, plush and durable bedding, blankets and towels.

Q: How does social media play into connecting consumers with Tall Tails products?

As part of the go-to market strategy, Tall Tails wanted an effective way to connect with dog lovers and allow them to share their #TallTailsAdventures. The GPE social networking is all focused around Hashtags! Conferences can be a one-way dialogue at times, so messaging through key hashtags and using community management can be game changers for brands.

Q: What interesting facts did you learn about animal care? (and/or peoples connections with their pets)

It is a $58 Billion dollar industry. No matter how the rest of the world is doing, people spend money on their pets!

Q: What was your number one take away from the Global Pet Expo?

People love their animals and treat them just like another member of the family. Mostly, they want quality products, which TT can and has been providing for years. On top of that, it was apparent that despite the size of the market, it is still very niche. As a company, we attend tradeshows of all shapes and sizes. Seeing the number of suppliers vs. the spend in this market put things in perspective. It also demonstrated that Tall Tails is positioned well to hit on several unmet needs in the marketplace. Particularly when you start comparing the quality and affordability of the product line against others at the show.

Q: What can we expect to see at next year’s event?

It will be interesting to see how the International market continues to expand and showcase at the tradeshow. Many people trying to break into new markets across the globe and to see how some of them grow over the course of 12 months. Some changes for the future? Hopefully more pets! I’d love to see more pets and more pet photos coming out of an event like this. I think we’ll also have a few new fun and innovative engagement tactics to rollout in year two!

Overall the Global Pet Expo experience for Make Me Social was a success. From social media to retail to e-commerce and production, the takeaways were invaluable. We are a fully active, participating company and our goal is to find new ways to expand your brand’s dreams and turn them into powerful realities. For more information on how Make Me Social can work with your company to reach audiences across the country and keep your social presence thriving, check out our website.

Tall Tails at the Global Pet Expo

Klout’s Komeback

The last time we wrote about Klout, we criticized (alongside many other outlets) the tool for failing to provide its advertised service. For those of you that missed the first blog, here is a brief synopsis: One of the earliest and longest-lasting challenges of social media is proving ROI – return on investment. Klout sought to solve that problem by creating the ‘Klout Score,’ a number between 1 and 100 that ranks your social media profile based on the supposed influence those profiles have. The biggest fault in this system was in its hyper-dependency on Twitter, and its inability to recognize context. Automated accounts tweeting links to Amazon.com could have the same Klout Score as a major news outlet, as long as they had enough followers.

Klout may have been all but forgotten, until last week, when the social tool everyone loves to hate rose from the grave with a brand new look.

Rebranded as a content-creation platform, Klout now actively seeks ways to improve your content and, by proxy, your Klout Score. Upon logging in to the new platform, users are asked to select a number of pre-defined areas of expertise, which Klout uses to rank and judge your influence. A user with 90 Klout in ‘social media’ and one with 90 Klout in ‘celebrity relationships’ will no longer be considered equally influential. Much more importantly, the tool will use your chosen fields of expertise to provide a newsfeed of relevant and trending content that your audience may be interested in. This gives social media newbies a shortcut to hot links to share, and gives brands an idea of possible conversation topics your consumer followers may want to see you comment on.

Will this complete overhaul be enough to win Klout a fanbase outside of the existing devotees? We think it just might be. Klout is finally delivering on a promise they made years ago: Make social media influence simple. They’re attempting to make it easier to enter the social space, and to find out how brands and users alike can make an impact. That effort – if nothing else – is admirable.

Facebook Friends Startup Company, Branch.

The spinning minds at Facebook in Northern California have officially teamed up with the innovative thinkers at the rapidly growing startup known as Branch, in New York City. Branch is a social startup with a twin site called Potluck. These two sites monitor, engage, connect and ignite unique thought and conversations between users across the social-sphere. The idea of creating and, more importantly, maintaining an intellectual community of users with similar interests is an extremely powerful tool – if you know how to use it.

Facebook currently reports a total of 1.9 billion active monthly users. So where do they go from here? What service do they have planned to continue that growth into the future? Something where users can gain insightful information about their daily lives; be it health, travel, education, world news, politics and local events could be just around the corner. That is what the Branch team intends to do following Facebook’s supposed 15 million dollar ‘acqui—hire.’ Branch professionals will manage a portion of Facebook centered around developing Facebook’s conversations group, a service aimed at helping people connect based on their interests.

Pushing the envelope one more step, connectivity and topical engagements will go far beyond the best Steakhouse in SoHo or how to stay gluten free. These particular engagements could become a forum where community managers can enter the social sphere and really learn how their product or service is being taken in by the average person.

The doors have opened for “users to connect, and engage in meaningful exchanges based on interests”, according to Branch co-founder, Josh Miller. While on vacation in Japan, Josh received word that the news would be released during his trip and so he did what anyone else would do, proving exactly why he made the acquisition deal that he did… he updated his Facebook status.

Facebook Status

Bar Tabs and Bluetooth

Restaurants have a long history of early adoption when it comes to apps and social channels. It makes sense that an industry with razor-thin margins and stiff competition would do whatever it takes to get whatever edge they can. WillCall, a brand-new app from a group of designers, coders, and music junkies in San Fransisco, hopes to capitalize on that. The app allows consumers at large and small live music venues to order and purchase bar drinks without leaving the show floor.

In theory, most income at these venues comes from bar sales. WillCall claims they can boost bar sales by giving concertgoers a chance to buy drinks without missing songs standing at the bar.

At the moment, the app is still in an early access phase, with only a few select venues in San Fransisco and New York participating in the program. If successful, the app could inspire a new breed of mobile apps for bars, restaurants, and live music houses across the nation. Imagine a world with no waiters – you just place your order on your iPad and wait for the kitchen to send it out. Maybe they can pair up with Amazon’s ill-fated drone program and drop your bacon and eggs right on the table.

Or maybe not.