If there’s one thing Google is famous for these days, it’s fiddling with a good product. Recently, YouTube revealed updated changes to the site that will make a difference in the way your business approaches online video. Change can be scary, but in the long run, we think this is a good move. Is your brand Google-ready?
In the late 1870’s the first animated images were sequenced and photographed in real time, kicking off what would become the foundation of the modern day movie. As technologies improve, the way that “moving pictures” are created and consumed, continues to evolve.
Google-owned YouTube, which is used by over one billion individual users each month and has an average of 100 hours of video uploaded to it each day. Those videos are instantly accessible to millions of computers and mobile devices. Video has been a great investment for Google, with advertising on YouTube consistently performing as a driver of revenue for the company. More videos = more revenue potential. Continue reading