Category Archives: Josh Jordan

Engagement in Enterprise

Captain Kirk had it rougher than people will admit. Sure he could replicate anything, or transport anywhere all on a whim, but he had to run the Enterprise. He had to make sure everyone was communicating and sharing.

Scotty couldn’t keep giving it all he’s got if he was having trouble making it to the engine room on time because the elevator on Deck 7 was in constant disrepair and Bones was tired of him constantly cutting through sick bay.

While those handy little Motorola communicators they carried allowed the crew to keep in touch, it wasn’t exactly the best form of social engagement. Continue reading

Capital One Goes Big

It wasn’t so long ago that Capital One sent out enough credit solicitations by mail that the USPS gave them their own special rate (that sound you hear is the USPS sighing and remembering the good ole’ days).

If you’re going to mail 1 Billion pieces a year, I guess you should get a little bit of a discount.

And, it wasn’t so long ago that Cap One called up their suppliers and said, “Hey, listen, ummm … the economy is kind-of tanking a little and we need to pull back. So … yeah. Sorry …” I’m paraphrasing of course, but you get the picture.

So why was I so surprised to see this? Continue reading

Headlines Can Change the World

My wife says I don’t read enough and she’s right. I’m not sure anyone really does.  Even her; book, or Kindle in hand every evening as Storage Wars and Duck Dynasty provide the soundtrack for whatever world she’s been transported to.

[Before I continue, I would just like to take a moment to thank A&E for making my evenings just that much better.]

Then I start to count the number of headlines I consume in a day. It’s startling.

From Fierce feeds to Smart Briefs to the magic of Flipboard [again a pause to say thanks for reinventing my world news experience], the total headlines in a day can top 1,000 easy – discounting for the breaking story that hits me 8 – 10 times depending on the category.

So let’s consider the impact those headlines have on decision-making – not just mine, but anyone’s. Continue reading

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Romney in a Landslide: Using Facebook Data for Predictive Analysis

Election coverage is filled with plenty of subjectivity, so here’s a little more:

Based on Facebook data, Mitt Romney is set to win in a landslide over Barack Obama, claiming 391 of the 538 votes from the Electoral College. That’s not exactly matching what the media or polls are saying … so how did I get there?

The Inspiration

Facebook’s EdgeRank Algorithm says that a Like is worth less than a Comment because a Like is a more passive form of engagement, while taking the time to type something out is seen as more active engagement.

I believe that the same can be said for people who Like a Facebook Page versus those who actively join groups or type something out in the interests section of their personal Page. Continue reading

Limitless Email, In an Email-less World

If you get the reference, I like you already.

Last week I killed the QR code. Now I have email in my sites. Rather, in my opinion, Google has email in their sites.

I’ve lived in my inbox for far too long. I am Pavlov’s dog , or this guy (from Crank Yankers “You’ve Got Mail” video).

For my generation it was ‘cool’ as much as it was a business tool. That’s right, we walked uphill both ways to school in the snow and checked our email and we liked it! If you get that Dana Carvey reference, I like you even more.

What’s the point? I’d like to thank Google for killing Gmail off and weaning me off my addiction with Google+. Even the base URL is cool www.google.com/+

Yes, replacing an addiction with an addiction isn’t really a help. BUT, it’s such an improvement in the opportunity to communicate regardless of the message or audience, that I’m happy to wake up with a G+ hangover.

Email has  tone (which is left to interpretation and can be dangerous).

For example, if you asked me what I think of the new Justin Bieber album and I said to you, “I like it,” in email, would you pick up my sarcasm? Or would you run off and tell your friends that I think the new Justin Bieber album is muy caliente!

G+ has mindset and context. It takes a conversation, whether business or personal and puts it in an environment designed to deal with personality and tone, aka a social setting. I can throw a photo in front of someone and know they see it vs. worrying about what their inbox is going to do with the attachment.

Mike Handy is probably smiling and saying, “It’s Enterprise 2.0.”

Well for me, it’s an addiction and one I’m happy to try and get others hooked on.

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Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.

Sorry QR Codes, I Think You’re Done

 “The Future” … It’s better than today, full of promise and nobody’s wrong …

The Future” – who can’t get behind that? And who doesn’t love Mark Hamill from those Comcast Ads?

In the mid-90’s “The Future” for me was what these guys were doing: Lernout & Hauspie. Who didn’t want to stop typing? Who didn’t want to just ask a question and have the answer fed back to them by a robot voice?

In “The Future” we were going to add the word “uber” to the word “access” and skip the whole bandwidth thing.  We could buy concert tickets, book flights, get stock quotes, improve customer service, cut costs and jump to production of flying cars through phones that didn’t need fancy displays, or apps, or widgets, or video! Better still, no more buttons like you had to use with those pesky IVR systems. Who wanted to have to push buttons?!

A little optimistic?

Maybe? In the last 15 years, Nuance swept up the assets of L&H along with some other small players and is trading around $25/share. You may be most familiar with Dragon and probably have it on a work station, laptop, or mobile device…

The space has also gotten more crowded with some patents and service offerings residing with some ‘small’ players like IBM, Microsoft, and Google

What’s this have to do with QR Codes?

Well it’s Back to “The Future” thanks to this device  from Apple. Once again, they packaged up a feature (voice search) in a nice, neat little bundle and gave hipsters a reason to stop typing and start talking … I’m still waiting for my Twitter integrated speech-to-text function because I’m pretty sure birds don’t type when they Tweet, and after all, it’s really about evolutionary regression and that dinosaurs became modern day birds and who doesn’t want to be a dinosaur! Sorry, QR codes…

So, Mr., or Ms. Marketer that decided to put a QR code on the TV screen, or billboard (should have been a #hashtag to begin with, but that’s another conversation) … guess what … turn that funny square into a search term and “let’s get the conversation started” … with Black Eyed Peas music playing in the background. You’re welcome. #songnowstuckinmyheadallday

And somebody get Mark Hamill back in TV ads talking about “The Future!”

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Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.

Occupy Wallstreet Should Occupy A Leadership Role (And So Should Your Brand)

Lead your audience, or become occupied.

Maybe it’s shortsighted on my part, or maybe I’m trying to get a little search traffic from a notion that is making headlines, but I’d rather lead than occupy.

What if we switched from Occupying Wallstreet to Leading Wallstreet?

It looks like this guy is trying to lead, but no one seems to be responding with action:

How cool would it be if the picture looked like this:

Notice anything different?

Now let’s apply this lesson to your brand’s Facebook Page.

Switch from “Occupy Your Fan Page” to “Lead Your Fan Page.”

…what could that look like?

A clear mission to impact behavior? Red Bull‘s got it.

A brand getting you to share your emotions? Skittles has it covered.

Dedicating yourself to change in partnership with a brand? You must be talking about Sony.

These pages use clear leadership to turn ideas into actions.

If your social change (or presence) isn’t hitting the mark, maybe it’s time to lead rather than occupy the social landscape.

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Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditionaland new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.

Just One Thing…: A Message from Our President

“Wow! …50% off! ….Free! …Everybody, quick, buy it!”

Groupon inspired platforms use deals to create awareness, making the first point of interest for most people the discount. Consumers are being trained to purchase deals instead of products or services.

Now is the time when you can say, “that’s not true.” It works by bringing people back to the store – and I’ve already stopped listening. I am aware that the restaurant around the corner has great deals on pizza, but I am still happy to drive five miles and pay full price for a slice of pizza as long as they remember my name and hand me my Diet Coke to go with it…without even asking.

Man cannot live on deals alone.

That’s where I see the Groupon model failing – it does not provide the support necessary to take the deal traffic and convert them into return customers. Deals can be used effectively as a strategic tactic within a larger campaign.

Long-term, services that discount products from local merchants will put local merchants out of business by creating non-loyalty based buying behaviors. If you train people to buy when deals are presented, you train them away from the buying behaviors that have sustained local businesses for generations.

Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.

Just One Thing…: A Message from Our President

Years ago a friend described to me his perfect business: An ice cream stand in an amusement park selling vanilla ice cream….one scoop….for a dollar.

You want sprinkles? Can’t help.

Want an extra scoop? No problem, it just comes with an extra cone.

As consumer preferences and decision-making information becomes more real-time, the methods of attracting and closing  buyers -  whether they are consumers or business professionals – demands new and different marketing solutions, sometimes just to get the same result.

Doesn’t seem fair does it? Well, we think it is fair.

Consumers should have more control. Good or bad, a lack of consumer control has created bigger problems that we face together today – high unemployment, low available credit and compressed margins.

Make Me Social’s objectives are clear. From planning to launch (and beyond), we work with clients to further develop and strengthen their brand positioning and product positioning in order to drive awareness, loyalty and results – all at a reduced cost.

There might be a few other little details here and there to make that as simple as it sounds, but it certainly gives you a reason to get out of bed – we found our vanilla ice cream, one-scoop, one dollar. Give us a call if you’re hungry.

Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.

Just One Thing…: A Message from Our President

Years ago a friend described to me his perfect business: An ice cream stand in an amusement park selling vanilla ice cream….one scoop….for a dollar.

You want sprinkles? Can’t help.

Want an extra scoop? No problem, it just comes with an extra cone.

As consumer preferences and decision-making information becomes more real-time, the methods of attracting and closing  buyers -  whether they are consumers or business professionals – demands new and different marketing solutions, sometimes just to get the same result.

Doesn’t seem fair does it? Well, we think it is fair.

Consumers should have more control. Good or bad, a lack of consumer control has created bigger problems that we face together today – high unemployment, low available credit and compressed margins.

Make Me Social’s objectives are clear. From planning to launch (and beyond), we work with clients to further develop and strengthen their brand positioning and product positioning in order to drive awareness, loyalty and results – all at a reduced cost.

There might be a few other little details here and there to make that as simple as it sounds, but it certainly gives you a reason to get out of bed – we found our vanilla ice cream, one-scoop, one dollar. Give us a call if you’re hungry.

Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.