Category Archives: Make Me Social

How to Be a Rock Star on the Social Media Stage

Whether you love him or hate him, do you know how Justin Bieber got famous?

The answer: social media (and specifically, YouTube).

When asked by Elvis Duran about the changes to the music industry in the past few years, Pete Wentz of Fall Out Boy said, “The playing field is even, like you see kids can just do stuff in their bedroom now…you’re able to at your house produce music that people can fall in love with.”

The goal of social media for any entertainer or artist is to turn followers into fans and lead them to consume their product. A rise to the top of social media is a rise to the top of the entertainment industry. Continue reading

The Importance of Scaling Social Media Operations

What happens when one business has over 500 locations across the country and is looking to use social media to help each location communicate with their customers?

If they’re looking for results, scalability happens.

Why is scalability important?

Because when one strategy is lazily applied across the board, ignoring the needs of individual locations, results can be hard to come by. Each business is as unique as the person or people running it and they each deserve their own specific plan. Continue reading

See How the Other Half Lives

A recent Adobe Social webinar revealed that less than 50% of companies that are using social track their success, or failure. That’s any success, not just the favorite C-suite question of ‘what’s my ROI?’

The ROI of social is attainable. You can track a multitude of things to generate metrics that add to or directly contribute to a return for social spend. We know that. Marketers (should) know that.

So why isn’t it happening?

1)      Comfort

There’s nothing better than a warm blanket and a fire on a cold, snowy day. And there’s nothing worse than having that blanket pulled away to reveal that you haven’t showered and hadn’t planned to because you certainly aren’t going to leave that comfy spot. Continue reading

Evolution of the Second Screen

As social media platforms continue to evolve, so do our ways of integrating these platforms evolve. One of the most unique and interactive of these integrations is the second screen – a companion device like a tablet or smartphone that allows for an audience to interact with the content they are consuming elsewhere, like on television or a movie.

As tablet and smartphone usage increases, so does second screen usage. It acts as a type of supplemental TV-watching experience.

For example, people use the second screen to engage with sports and entertainment. Quarterback makes a rookie mistake? Post it on Facebook.

Kim Kardashian embarrasses herself in an interview? Tweet about it. Continue reading

Going “Facebook Official:” How to Take Your Relationship with Social Media to the Next Level

Social media is a lot like a romantic relationship: things will work a lot better if you understand yourself, your needs, and your goals, and you understand the person you’re with.

In the case of social media, a company that lacks a projected forecast, fails to understand its needs, and is unable to engage with and understand its customer base, is doomed to fail. After all, some people just aren’t ready to find their soul mates just yet.

Below we have three primary reasons a company would not be ready for social media and examples for each. Read ahead, and find out if your company is ready to take this relationship to the next level.

You Have Commitment Issues

Social media is very transparent. If you “aren’t sure of the direction you’re taking the company” and can’t commit to a strategy for your company, social media should be the least of your worries. “It’s Complicated” isn’t a status that you want to hang on your relationship with social media. Continue reading

Make Me Social brings together memorabilia and mobile for an interactive experience

The great thing about working in an industry as dynamic as social media is that it enables us to connect incredible brands, and create something really special.

One of the recent connections that we made brought together two companies: Keepr™ Media and Enthuse.

Keepr™ Media uses a proprietary technology platform to deliver dynamic, rich, media in the form of a collectible, called KEEPR. The product connects via USB to any Windows computer to deliver a one-of-a-kind memorabilia experience. The KEEPR enables consumers to engage with their favorite teams, players and stars over the internet to access exclusive content and any other rewards and benefits the content owner wishes to deliver. KEEPRs can be purchased online at keeprmedia.com. Continue reading

Futurecast: Where is Social Media Headed in 2013?

Happy New Year everyone!

Embarking into this new year has us all wondering what the future holds. But we aren’t ones who rely to crystal balls to tell us our fate. We use cold, hard data; raw facts; and objective truths.

That’s why we turned to our own internal social media experts. We sat down and discussed what we expect to see in 2013. Our conversation focused on three key themes: existing and emerging platforms, changes to user behavior and preference, and entertainment and events.

Our conversation was bountiful and we had a lot to say, making us thankful that we never took that crystal ball out of the attic when excavating our holiday decorations.

Existing and Emerging Platforms

Applying Moore’s Law to social media, we expect a continued rise in the growth of niche networks accompanied by more success targeting specific audiences. Investors will continue to pump money into people and platforms, hoping to get a Zuckerberg to build them their own Facebook. The “social media bubble” will undoubtedly continue to expand. Continue reading

Chapter 2(013): A New Beginning

It’s been four years since Make Me Social was founded.

2009. 2010. 2011. 2012.

We started small.

By working smarter and thinking harder, we were able to scale our operations to meet the needs of our clients. We stayed lean, flexible, and focused on the future.

And after four years of working to outthink, outcreate, and outsocialize our competitors – we’re ready to reintroduce ourselves.

We are the strategists, account managers, analysts, and community managers of Make Me Social. Continue reading

Our Favorite Memories of 2012

It’s that time of year again. No, not that time where we are excited to see what the 2013 Jelly of the Month Club calendar has in store for us; it’s that time when we look back and ponder our greatest memories of 2012 at Make Me Social.

Josh embraced “Race Anything to the Daytona 500” (possibly because he was in a recliner with an engine on it). Continue reading

Recent Updates to Facebook’s EdgeRank Formula: Do You Know Your PTAT Score?

Recent updates to Facebook’s EdgeRank formula, and the way they calculate your People Talking About This score, could be putting your social efforts in jeopardy. Why is a behind-the-scenes math formula so important? It’s a simple answer with a lot of data behind it, so we’ll start with the easy facts first.

EdgeRank determines your success on Facebook.

That’s it. It’s that cut and dry. If your brand page has a high EdgeRank, your page will almost definitely be successful – depending, of course, on your definition of success. If success, to you, means user engagement, brand awareness, and viral growth, then we are on the same page.

How does EdgeRank work?

EdgeRank is an algorithm, essentially a complex mathematical formula that weighs several different factors to determine how relevant your content is to any given Facebook user. The formula looks like this:

Facebook EdgeRank Formula

Facebook has been notoriously silent on the exact numbers in this equation, but Jeff Widman, operator of EdgeRank.net, has broken down the basics of the system.

Facebook looks at all possible stories and says “Which story has the highest EdgeRank score? Let’s show it at the top of the user’s newsfeed…If EdgeRank predicts a particular user will find your status update boring, then your status update will never even be shown to that particular user…The numbers on this are frightening. In 2007, a Facebook engineer said in an interview that only about 0.2% of eligible stories make it into a user’s newsfeed…

The simplest possible explanation is that Facebook considers the amount of Likes, Comments, and Shares your posts receive, how many of your fans are friends with each other, the type of content you are posting, and what every single Facebook user thinks about those types of content. All of that gets added up into a total score, which is tallied on every single post your page makes.

How can I improve my page’s EdgeRank?

Short answer: you can’t. Long answer: you can’t, and you’re asking the wrong question. EdgeRank is a constantly-evolving formula, which takes in thousands of points of data to make by-the-second updates. Combine that complexity with the fact that Facebook also filters results through at least one other formula before they make it to a newsfeed, and you are facing a hopeless challenge.

The point that we keep making to clients is that it is much easier to improve your content than it is to try to game the system.

So, what’s new?

A recent update to Facebook’s algorithms has changed the way your page’s People Talking About This, or PTAT, score. This score is a combination of several forms of engagement, including shares, likes, and comments. Until now, that number related only to first-level engagement on a post. The tracking stopped, once you got beyond the original posting.

With this new update, the PTAT score includes engagement a post receives at the second level and beyond. Now, if a user shares George Takei’s latest cat pun, his PTAT score includes all of the likes, shares, and comments that post receives from its entire viral lifespan, even from users that never saw the original post.

Facebook People Talking About This PTAT Score

This update has led to some drastic jumps in PTAT for many highly-engaging pages. Takei’s PTAT has jumped by nearly 110,000 since the change, with similar numbers coming from several of the top pages on the platform. As we discussed earlier, your PTAT score is the most important aspect of your content’s EdgeRank, so higher PTAT scores ensure that your content is being seen. This means that activity on a cat photo George Takei posted three weeks ago could be boosting the EdgeRank on a post he makes today.

In social media, content is king, and that has never been truer than it is now. It is time for companies to make sure that what they’re putting out is something that users actually want to see. As the EdgeRank formula continues to evolve, content that belongs in corporate board rooms will become quieter and quieter. Eventually, those pages will have to wake up and realize they’re speaking to an empty room.

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Tim Howell

Tim Howell is a content manager for Make Me Social. He studied fine art, psychology, and international pop culture at Bowling Green State University. In his spare time, he is a blogger and social activist with a passion for cooking. You can find him at gplus.to/TimHowell