Whether you love him or hate him, do you know how Justin Bieber got famous?
The answer: social media (and specifically, YouTube).
When asked by Elvis Duran about the changes to the music industry in the past few years, Pete Wentz of Fall Out Boy said, “The playing field is even, like you see kids can just do stuff in their bedroom now…you’re able to at your house produce music that people can fall in love with.”
The goal of social media for any entertainer or artist is to turn followers into fans and lead them to consume their product. A rise to the top of social media is a rise to the top of the entertainment industry.