Tag Archives: digital marketing

pug grilling bratwurst

Social Media Weekly Roundup

The long weekend is almost here but before you get ready to fire up the grill and enjoy some rest and relaxation, you’ll want to read up on some of this week’s big stories in Social Media:

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

Mobile Strength Roundtable Event

News from the Mobile Media Upfront, says that all three platforms
are growing in size, users volume and of course ads ads ads!
Read More …

 

The Condiments Come Out for Memorial Day

memorial day condiments

Some brands take to Facebook this Memorial Day with focused content
and social media-driven contests, as they compete with gaining
the attention of fans over the holiday weekend.
Read More…

 

Five Digital Marketing Mistakes and How To Avoid Them

Digital Marketing

Marketing for the web is a necessity these days so make sure you’re executing
your campaigns the right way. These simple steps can help you avoid digital marketing disasters!
Read More…

 

YouTube To Double Down on Live Streaming With Twitch

YouTube acquires Twitch

YouTube’s recent acquisition of the number one gaming platform, Twitch,
will allow users to log in, sit back, and watch people other play video games.
Read More…

 

App of the Week: New App to Let Users Walk in Someone Else’s Virtual Steps

20 Day Stranger App

The new 20 Day Stranger app let’s you take a long walk in another person’s
virtual screens for nearly three weeks. Would you do it?
Read More…

 

How to Make Friends and Influence People

Want to impress friends and never have to worry about the lack of a bottle opener? Buzzfeed put together this handy video with 21 ways to open a bottle without needing to dig through your kitchen drawers. It’s the perfect skill to bring to any party.

 

Press ‘X’ to Add a Friend: Gaming as the New Social Space

There is an event going on that you most likely don’t know about – and you probably wouldn’t care about it if you did.

On the popular social streaming site, Twitch.tv, 50,000 gamers are trying to complete a Gameboy video game from 1998. “Twitch Plays Pokémon” is either an insane experiment, or the next evolution in social media. Thanks to some clever programming, someone has modified a virtual version of Pokémon Red to accept the input commands of over 50,000 simultaneous users. This exercise in group gaming has proven that even the simplest tasks can be nearly impossible when mass coordination is required.

It’s also a unique case study showing one potential future for the social media industry. Can you imagine having 50,000 people spending a week staring at your brand? This is gamification on a massive scale. Each of these users is wholly engaged in their activity. Memes and fan communities numbering in the tens of thousands have sprung up overnight. Gamers who weren’t alive when Pokémon Red was released are following the progress as if it was the latest FOX reality show. Unfortunately for the three brands that stand to profit from this phenomenon – Game Freak, Nintendo, and Twitch – only one is actually seeing any gains. Twitch is seeing active user counts (and ad views) that haven’t been matched since the DotA 2 International Tournament last year.
In fact, if Nintendo knew the stream was happening, they’d likely actively fight to have it shut down.

Of course, it’s easy for game and tech companies to fall into these types of social success. We’ve already written about the ties between social media and console gaming (and those are getting even closer all the time). In the near future, however, it isn’t hard to imagine this kind of gamification extending beyond the Sonys (Sonies?) and Microsofts of the world.

Nearly every social media junkie online is writing about the coming social cataclysm, when the “Big Four” networks fall out of favor and the new icons of social are brought to power. Some believe content curation platforms like Twitch are the future; others turn to niche networks like Wiser and Kaboodle.

There’s only one thing we can agree on: Change is coming, and it’s time for big brands to stop relying on Facebook.