Mar 20 2013 ·
0 comments ·
Josh Jordan ·
2
Captain Kirk had it rougher than people will admit. Sure he could replicate anything, or transport anywhere all on a whim, but he had to run the Enterprise. He had to make sure everyone was communicating and sharing.
Scotty couldn’t keep giving it all he’s got if he was having trouble making it to the engine room on time because the elevator on Deck 7 was in constant disrepair and Bones was tired of him constantly cutting through sick bay.
While those handy little Motorola communicators they carried allowed the crew to keep in touch, it wasn’t exactly the best form of social engagement.
Nov 17 2011 ·
0 comments ·
Mandi Frishman, Social Media ·
0
If you sit a child down with wooden blocks, how long does it take for the blocks to be transformed into a castle, a circus or a cat? The blocks themselves remain unchanged, and what they can become will only be limited by the imagination of the young architect.
At some point in the child’s life, someone may tell them that a wooden block can’t be a cat, because cats aren’t made up of harsh angles and fixed lines. The child could accept that as true or they could pick up some tools and smooth the block into the shape of a cat.
Social media is the wooden block and we are the child.
We have been handed one of the most powerful tools for expression in recent history, the building blocks of community and communication, and it is up to us to decide what we want to build. The only limits that exist are self-imposed – or in some cases, imposed at the corporate level.
So how does your business use social media internally? That’s right, internally. As in, to speed up and improve internal communications and collaboration, and build a more vibrant, engaged, community of employees.
The idea itself is not new but many businesses seem hesitant to use existing social media technologies internally. It doesn’t mesh with some preconceived notion of what social media is. Here’s an idea: forget everything that you know about social media. Forget the term “social media”. This is communication, supported by technology. This is creativity, supported by collaboration.
This is Enterprise 2.0 and it is a wooden block. What will you build?
___________________________________________________________
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys hiding Mean Girls quotes in blog titles. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.
Nov 11 2011 ·
0 comments ·
Josh Jordan, Just One Thing..., Social Media ·
0
If you get the reference, I like you already.
Last week I killed the QR code. Now I have email in my sites. Rather, in my opinion, Google has email in their sites.
I’ve lived in my inbox for far too long. I am Pavlov’s dog , or this guy (from Crank Yankers “You’ve Got Mail” video).
For my generation it was ‘cool’ as much as it was a business tool. That’s right, we walked uphill both ways to school in the snow and checked our email and we liked it! If you get that Dana Carvey reference, I like you even more.
What’s the point? I’d like to thank Google for killing Gmail off and weaning me off my addiction with Google+. Even the base URL is cool www.google.com/+
Yes, replacing an addiction with an addiction isn’t really a help. BUT, it’s such an improvement in the opportunity to communicate regardless of the message or audience, that I’m happy to wake up with a G+ hangover.
Email has tone (which is left to interpretation and can be dangerous).
For example, if you asked me what I think of the new Justin Bieber album and I said to you, “I like it,” in email, would you pick up my sarcasm? Or would you run off and tell your friends that I think the new Justin Bieber album is muy caliente!
G+ has mindset and context. It takes a conversation, whether business or personal and puts it in an environment designed to deal with personality and tone, aka a social setting. I can throw a photo in front of someone and know they see it vs. worrying about what their inbox is going to do with the attachment.
Mike Handy is probably smiling and saying, “It’s Enterprise 2.0.”
Well for me, it’s an addiction and one I’m happy to try and get others hooked on.
_______________________________________________________________________________________________
Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.
