As social media platforms continue to evolve, so do our ways of integrating these platforms evolve. One of the most unique and interactive of these integrations is the second screen – a companion device like a tablet or smartphone that allows for an audience to interact with the content they are consuming elsewhere, like on television or a movie.
As tablet and smartphone usage increases, so does second screen usage. It acts as a type of supplemental TV-watching experience.
For example, people use the second screen to engage with sports and entertainment. Quarterback makes a rookie mistake? Post it on Facebook.
Kim Kardashian embarrasses herself in an interview? Tweet about it.