Tag Archives: Facebook Advertising

Instagram video may not be the right answer for Facebook

In the late 1870’s the first animated images were sequenced and photographed in real time, kicking off what would become the foundation of the modern day movie. As technologies improve, the way that “moving pictures” are created and consumed, continues to evolve.

Google-owned YouTube, which is used by over one billion individual users each month and has an average of 100 hours of video uploaded to it each day. Those videos are instantly accessible to millions of computers and mobile devices. Video has been a great investment for Google, with advertising on YouTube consistently performing as a driver of revenue for the company. More videos = more revenue potential. Continue reading