A recent Adobe Social webinar revealed that less than 50% of companies that are using social track their success, or failure. That’s any success, not just the favorite C-suite question of ‘what’s my ROI?’
The ROI of social is attainable. You can track a multitude of things to generate metrics that add to or directly contribute to a return for social spend. We know that. Marketers (should) know that.
There’s nothing better than a warm blanket and a fire on a cold, snowy day. And there’s nothing worse than having that blanket pulled away to reveal that you haven’t showered and hadn’t planned to because you certainly aren’t going to leave that comfy spot.