LinkedIn has long focused on bringing together professionals of all levels, from CEO’s to interns. The network has been a place for people to connect but connections were historically not enough to bring people back to the site on a daily basis. Site views mean opportunities for advertisers. This past quarter LinkedIn only acquired about 23% of its revenue from ads. To expand that, they needed to become a place where people create and consume content. More content would mean more page views, and more page views would help them sell more advertisements. Continue reading
Back in March, Tim Howell wrote a blog that examined the value of Reddit for marketers.
Over the past couple of weeks this topic has become a popular one, with some advocating that brands get on the Reddit and start connecting with their audience, exclamation point exclamation point. Continue reading
LinkedIn used to be considered as “just” the online resume of social networks.
But things are changing.
LinkedIn had long been viewed as the social media platform that did not need to be visited regularly. Now, with frequently updated, high-quality content, members have a reason to visit the site with more regularity and this gives brands a reason to put more eggs in the LinkedIn basket.
Just last year, the network added a “follow” feature that allows members to follow influencer’s newsfeeds without having to officially connect. They also rolled out a long-form publishing tool (think “blog”) so that these influencers can post lengthier, media-rich updates to their profiles. Continue reading
Social media is a lot like a romantic relationship: things will work a lot better if you understand yourself, your needs, and your goals, and you understand the person you’re with.
In the case of social media, a company that lacks a projected forecast, fails to understand its needs, and is unable to engage with and understand its customer base, is doomed to fail. After all, some people just aren’t ready to find their soul mates just yet.
Below we have three primary reasons a company would not be ready for social media and examples for each. Read ahead, and find out if your company is ready to take this relationship to the next level.
You Have Commitment Issues
Social media is very transparent. If you “aren’t sure of the direction you’re taking the company” and can’t commit to a strategy for your company, social media should be the least of your worries. “It’s Complicated” isn’t a status that you want to hang on your relationship with social media. Continue reading
The great thing about working in an industry as dynamic as social media is that it enables us to connect incredible brands, and create something really special.
One of the recent connections that we made brought together two companies: Keepr™ Media and Enthuse.
Keepr™ Media uses a proprietary technology platform to deliver dynamic, rich, media in the form of a collectible, called KEEPR. The product connects via USB to any Windows computer to deliver a one-of-a-kind memorabilia experience. The KEEPR enables consumers to engage with their favorite teams, players and stars over the internet to access exclusive content and any other rewards and benefits the content owner wishes to deliver. KEEPRs can be purchased online at keeprmedia.com. Continue reading
My wife says I don’t read enough and she’s right. I’m not sure anyone really does. Even her; book, or Kindle in hand every evening as Storage Wars and Duck Dynasty provide the soundtrack for whatever world she’s been transported to.
[Before I continue, I would just like to take a moment to thank A&E for making my evenings just that much better.]
Then I start to count the number of headlines I consume in a day. It’s startling.
From Fierce feeds to Smart Briefs to the magic of Flipboard [again a pause to say thanks for reinventing my world news experience], the total headlines in a day can top 1,000 easy – discounting for the breaking story that hits me 8 – 10 times depending on the category.
So let’s consider the impact those headlines have on decision-making – not just mine, but anyone’s. Continue reading
The recent battle between Viacom and DIRECTV captured a lot of attention this month. By focusing on the issues that Viacom and DIRECTV were addressing in their negotiations, it was easy to miss the larger issue: that winning this battle would not win them the war. We turned to social media analytics and market research to examine the big picture, and ask: can the Kings of Content survive the Digital Revolution?
“Don’t think so hard. You might hurt yourself.”
I can’t remember the name of the teacher who interrupted me during an exam with that message, but I’ve never forgotten their words.
Each month we host an internal training for all members of our content team. This month we focused on ways to find inspiration for content curation and creation, and the presentation was heavily inspired by the sentiment behind those words.
In the interest of sharing and all that is social, we’ve decided to make portions of that training available to the public. Enjoy!
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys finding that her degree is relevant to her life. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.
Recently, I had the opportunity to speak to the Baltimore Postal Customer Council, a mix of Printers, Direct Mailers and USPS employees with one thing in common: strong traditional direct marketing backgrounds. Many of them were surprised to hear that they were perfectly positioned to integrate social media into their marketing mix. Often the perception is that you need to be at SXSW each year or working for a big brand to see big results from social media. I’ve seen social media work for businesses of all sizes, when the business looks at social as a complement to existing ongoing efforts.
I focused the discussion on identifying scalable solutions and building processes for implementation and integration. The single topic that garnered the greatest interest was integrating social media with direct mail, so I thought I would list three easy solutions that should never be overlooked:
- Don’t let opportunity pass you by! On every piece of print—whether it is to be used as a direct mail piece or collateral at a trade show – incorporate your social media icons. This is also true for business cards, letterhead and even job applications!
- Integration works both ways: As you mention your social channels on your printed components, so should you be talking about your DM campaign in social media. Use social to alert your followers to a direct mail campaign they will be receiving soon.
- Complement one another: Whether you are sending out a direct mail campaign or speaking at a trade show, the topics being covered offline should also be covered online, on your social channels. Use social media to keep the conversation going.
A senior industry leader with 20+ years combined Marketing and Business Development experience at leading digital and direct marketing firms, and formidable record of driving significant financial gains for multiple clients, Meg works directly with the Make Me Social Agency account team, managing client relationships and overseeing accounts. Prior to joining Make Me Social Meg was an integral part of a family mailing and addressing company.
Author Reynolds Price once said of stories, “Millions survive without love or home, almost none in silence; the opposite of silence leads quickly to narrative, and the sound of story is the dominant sound of our lives,”
In cultures across the globe values are shared through allegories, pictures are painted with narratives, and emotional bonds are created through stories. This is as true online as it is offline, in life as well as in business; after all, aren’t the two woven together for at least 8 hours a day Monday through Friday?
If you ever doubt the power of a good story, look at the view count on Invisible Children’s Kony 2012 video. Whether you agree with the organization or not, over 79 million views speak to the power of using storytelling to drive people to action. If you were one of the 79 million views you probably noticed that they used Facebook Timeline to tell that story.
This is not a coincidence – Facebook Timeline is designed for storytelling. While many assumed that the switch to Timeline was about aesthetics, it’s about a larger change that we’ve been watching happen since Make Me Social was founded in 2009. It’s the end of corporate doublespeak and the beginning of true corporate communication – where the audience talks back.
In a world where stories are written in 140 characters and the only walls that exist between nations are ones made of code, companies must learn to become storytellers…and the really good ones will learn how to make their audience a part of their story.
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys listening to books on tape and pretending that the words are coming from the storyteller doll that she made in 3rd grade. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.