Evolution of the Second Screen

As social media platforms continue to evolve, so do our ways of integrating these platforms evolve. One of the most unique and interactive of these integrations is the second screen – a companion device like a tablet or smartphone that allows for an audience to interact with the content they are consuming elsewhere, like on television or a movie.

As tablet and smartphone usage increases, so does second screen usage. It acts as a type of supplemental TV-watching experience.

For example, people use the second screen to engage with sports and entertainment. Quarterback makes a rookie mistake? Post it on Facebook.

Kim Kardashian embarrasses herself in an interview? Tweet about it.