Tag Archives: social media

Social Media Graveyard

The Rumors of Social Media Death…

Google+ is dead. Facebook is dead. Twitter is the new Facebook. Instagram is the new Twitter. Sound familiar?

It seems that social media marketers can’t go more than a month or two without pulling out torches and pitchforks to raze another network to the ground. Why is it that any change to a social network results in massive outcries and swarms of marketers moving to ‘the next big thing?’ Are we all just hipsters, desperate to be the first agency to discover the next marketing sensation? Are we cynical and jaded, taking pleasure in the failure of whatever network we like the least? Are we lazy, desperately insisting that G+ isn’t worth the effort so we don’t have to invest time into learning how to use it? I think it’s time we really sat down, looked at the numbers, and proved once and for all that – for these social networks – death is certainly a great exaggeration.  Dead? He gets that a lot.

Google + is Dead (52,100 results on Google)
Let’s get Plus out of the way early, since they’ve recently been making plenty of headlines.

What You’ve Read:
Google + is the Walking Dead. Abandoned by long-time advocate Vid Gundotra, Google + is finally going dark after years of failed attempts to dethrone Facebook. The network never managed to capture a mainstream audience, and has become a barren echo chamber where a small cult of devotees parrot the same tired ideas back and forth, hoping the rest of the world will someday latch on to the ‘quality over quantity’ community strategy.

What the Numbers Say: 
Depending on who you ask, G+ is either the biggest sleeping giant in social history, or it’s a pitiful ghost town desperately clinging to a small but dedicated fanbase. According to a Google report from October 2013, Google + users had increased by 58% over that year. However, Econsultancy countered that statistic with social data showing that, of Google +’s 1.1 Billion users, only 35% actively used the network. There is no doubt that Google’s recent efforts to consolidate their regime have increased the amount of people with a Google + account – after all, you can’t use YouTube, Gmail, or any of Google’s other services without one. But the data proves that people just aren’t sticking around to chat. While Google + probably shouldn’t be the forerunner of your social strategy, we still can’t say ‘no’ to the SEO boost. Besides, the network’s content formatting options and video integration are the perfect way to simplify blogging, if you feel like a full dedicated blog isn’t worth the effort.
Is Facebook Dead
Facebook is Dead (425,000 results on Google)
Like talking crap about the cheerleaders behind their backs at lunch, people can’t wait to poke holes in the world’s most popular social network.

What You’ve Read:
Facebook killed organic reach in a landmark algorithm change in late 2013. Brands marketing on Facebook are now all but required to invest small ad budgets behind every post in order to make an impact. Many major brands are tracking organic reach as low as 1%, meaning those massive audiences you’ve spent years building are almost entirely wasted. The dollar is the only path toward social success – everything we know about quality content has gone out the window.

What the Numbers Say:
Ready for the hard truth about Facebook metrics? Here it is: There are no simple answers, and no global rules. What’s true for one page (or most pages) isn’t true for all of them. And while it has been widely reported that organic reach took a nosedive at the end of 2013, that simply isn’t true across the network as a whole. In fact, organic reach can fluctuate from 2% to 47%, depending on dozens of invisible factors. We still don’t know everything that Facebook uses to calculate what shows up in users’ newsfeeds – we can only speculate based on the data we have. Every page – and every audience – is unique. Facebook’s public claim is that the drop in reach has more to do with increased competition than it does with a larger behind-the-scenes strategy.

Whether or not you believe them doesn’t really matter. At the end of the day, paid impressions and promoted content will always perform better than organic posts, and that’s just the way it is. While this may be a bummer for small ‘Mom & Pop’ outfits, major brands shouldn’t notice much of a problem, since promoted content should already be part of your strategy.

Is Twitter Dead?

Twitter is Dead (177,000 results on Google)
If attacking Facebook is going after the popular kid, attacking Twitter is like throwing erasers at the class nerd. Everyone knows he’s got numbers on his side, but does anyone take him seriously?

What You’ve Read:
Twitter’s growth has been slowing down for years. Millions of users tune in to the network for major events or disasters, and then uninstall and tune out as soon as things calm down. It’s an outdated platform, designed for audiences that can’t or won’t engage on more sophisticated channels. It’s a text-only channel playing catch-up in a world of rich media and interactive video. They spent too long focusing on offshoot channels like Vine and Medium instead of improving the platform they already had.

What the Numbers Say:
In 2012, the biggest shock in the world of Twitter was its popularity among farmers. Getting fast, accurate information to each other was key for successful agricultural businesses, and Twitter proved a perfect host for that communication. Today, very little has changed. Twitter’s largest body of users in 2014 are mobile users. Most recent numbers suggest that over 75% of Twitter users access the network exclusively on smartphones or tablets. There are dozens of official and unofficial Twitter apps for every mobile device you can name, and you can even update your feed via SMS messaging. This makes Twitter the most accessible social network in the world. I bolded that so you can’t skip over it. When consumers are driving, shopping, watching movie previews, browsing thrift shops, shouldering through mosh pits, and base jumping off skyscrapers, Twitter is the channel they are most likely going to be reading and writing to. That makes Twitter the perfect place to focus your flash sale promotions. You can grab the attention of people walking through the mall your shop is in by riding along with a local hashtag. Throw a few dollar bills behind a localized promoted tweet and bring in some traffic from the county fair down the road.

And as far as Twitter being a slow-to-change network, that isn’t necessarily a terrible thing. Those farmers we were talking about earlier? They’re still there, and in huge numbers. Not to mention, the old tactics still work. Responding to consumer questions, sending direct messages to users looking for a product you sell, even celebrity endorsements via retweet – all of these are still viable strategies. It may not have the ROI of Facebook, but there’s something to be said for not needing a new social strategy every 4 months.

So, there you have it. You can’t always make a judgment call based on a sudden dip in a data sheet. We social marketers are data-driven people, and that sometimes means creating patterns where there isn’t really anything to see. Social networks are constantly changing, and the users and audiences you can reach with them are always in flux. Yesterday’s ‘Senior Study’ Group is today’s ’10 Year Reunion’ Group. As long as you are willing to do the legwork, there’s something of value to be found in any social network, no matter how many feet they have in the grave.

cute baby dancing

8 New Apps You Should Know This Week and More

It’s been a big week for news about Kimye’s wedding but there’s also been a lot happening in the digital world. Before you head out for the weekend, make sure you check out some of this week’s top social media news.

6 Deadly Sins of Business on Social Media

6 deadly sins of business on social media

No one likes a sinner, especially when it’s someone you are doing business with.
Read More …

 

Mystery Millionaire Behind @HiddenCash Has “No Plans to Stop” Hiding Money

#PayItForward

Residents of Northern California and now Los Angeles have a new superhero in town, and he’s giving away CASH! #PayItForward Where will he go next?
Read More…

 

Twitter and Omnicon Strike a $230 Million Mobile Ad Deal

Twitter and Omnicon Strike Deal

Two major power players in the mobile ad realm have merged together to agree on a two year deal.
Read More…

 

Facebook vs. Vox: Why the Mainstream Media is Taking Notice

Facebook vs Vox

Slinging social media jabs back and forth, Facebook and Vox are taking a stance on “real” journalism.
Read More…

 

8 New Apps You Should Know This Week

8 Knew Apps You Should Know

From coffee to designing, to weather and clothes, these are the Apps of Summer 2014.
Read More…

 

Baby’s Got Moves!

If you’re thinking about celebrating part of your weekend on the dance floor, you may want to brush up on your boogie skills by watching this adorable toddler get her groove on.

 

Social Media Weekly Roundup

Somehow this week flew by and Friday is here again! Before we head into the weekend, check out some of this week’s big stories in Social Media:
Excited cat

Adios, Over-Tweeters: Twitter Finally Adds a Mute Button

Twitter adds a mute buttonOver-Tweets Anonymous? Users can now mute those excessive tweeters,
without them knowing AND with the ability to unmute them at any time.
Read More …

 

Cisco Launches Connected Billboard in San Francisco

cisco speed billboard

A new billboard in San Francisco changes its
message depending on the speed of the cars driving by.
Read More…

 

LinkedIn’s New Feature Lets Companies Target Members By Language Preference, Location

LinkedIn adds language and location targeting

LinkedIn company page posts are now being filtered through a language and
geo-tag setting, allowing brands to target users based on profile settings.
Read More…

 

YouTube, Facebook Account for Nearly a Third of All Mobile Traffic

Facebook and YouTube account for most mobile traffic

From mobile uploads to funny cats, the 2014 mobile share stage has been set,
with Facebook and YouTube dominating nearly one third of the space.

Read More…

 

App of the Week

Music App For Runners Match Song Beats To Step Counts

RockMyRun is our app of the week

RockMyRun is a new app brought to you by Apple, chooses tracks
from your smartphone based on the speed of which you are running.

Read More…

 
 

And finally, here’s a great cover of Pompeii’s song Bastille (The Cup Song) from the Allen twins and it’s sure to bring a smile to your face and get your foot tapping. Have a great weekend!

 

Social Media Weekly Roundup

Happy Friday everybody! Spring looks like it’s finally here and the view from our NYC office was spectacular today.

View from NYC Office

We hope you had a great week but before you head into the weekend, let’s take a look at some of this week’s big stories in Social Media:

Winning Social Media Strategies for Public Relations

Phone appsSocial media has opened the doors for
PR across every realm of business. Check out
these strategies for your brand to “under-promise and over-deliver”.
Read More …

 

10 Social Media Selling Solutions for Small Businesses

10 social media selling solutions for small businesses

Sales and small business go hand in hand.
With these apps and e-commerce sites, you can boost
small business sales to maximum capacity.
Read More…

 

Facebook Messenger App Gets New Photo, Video Options

Facebook Messenger App Gets New Photo, Video Options

As another push to get users to download the
Facebook Messenger app, new updates include
video and photo options for users.
Read More…

 

You No Longer Need a Vine Account to Access its Website

You No Longer Need a Vine Account to Access its Website

Vine is re-vamping its website
allowing users to search for videos and
profiles without having a profile of their own.

Read More…

 

New Apps Power Apple’s New TV Ad

New Apps Power Apple's New TV Ad

But wait, there’s more! Check out Apple’s ad introducing the
unbelievable power that you can have
with a variety of smartphone apps.

Read More…

 
 

Now that you’ve gotten caught up on some of this week’s big stories, we’ll leave you with this adorable video of a dog who is apparently a big Beatles fan.

 

Press ‘X’ to Add a Friend: Gaming as the New Social Space

There is an event going on that you most likely don’t know about – and you probably wouldn’t care about it if you did.

On the popular social streaming site, Twitch.tv, 50,000 gamers are trying to complete a Gameboy video game from 1998. “Twitch Plays Pokémon” is either an insane experiment, or the next evolution in social media. Thanks to some clever programming, someone has modified a virtual version of Pokémon Red to accept the input commands of over 50,000 simultaneous users. This exercise in group gaming has proven that even the simplest tasks can be nearly impossible when mass coordination is required.

It’s also a unique case study showing one potential future for the social media industry. Can you imagine having 50,000 people spending a week staring at your brand? This is gamification on a massive scale. Each of these users is wholly engaged in their activity. Memes and fan communities numbering in the tens of thousands have sprung up overnight. Gamers who weren’t alive when Pokémon Red was released are following the progress as if it was the latest FOX reality show. Unfortunately for the three brands that stand to profit from this phenomenon – Game Freak, Nintendo, and Twitch – only one is actually seeing any gains. Twitch is seeing active user counts (and ad views) that haven’t been matched since the DotA 2 International Tournament last year.
In fact, if Nintendo knew the stream was happening, they’d likely actively fight to have it shut down.

Of course, it’s easy for game and tech companies to fall into these types of social success. We’ve already written about the ties between social media and console gaming (and those are getting even closer all the time). In the near future, however, it isn’t hard to imagine this kind of gamification extending beyond the Sonys (Sonies?) and Microsofts of the world.

Nearly every social media junkie online is writing about the coming social cataclysm, when the “Big Four” networks fall out of favor and the new icons of social are brought to power. Some believe content curation platforms like Twitch are the future; others turn to niche networks like Wiser and Kaboodle.

There’s only one thing we can agree on: Change is coming, and it’s time for big brands to stop relying on Facebook.

Klout’s Komeback

The last time we wrote about Klout, we criticized (alongside many other outlets) the tool for failing to provide its advertised service. For those of you that missed the first blog, here is a brief synopsis: One of the earliest and longest-lasting challenges of social media is proving ROI – return on investment. Klout sought to solve that problem by creating the ‘Klout Score,’ a number between 1 and 100 that ranks your social media profile based on the supposed influence those profiles have. The biggest fault in this system was in its hyper-dependency on Twitter, and its inability to recognize context. Automated accounts tweeting links to Amazon.com could have the same Klout Score as a major news outlet, as long as they had enough followers.

Klout may have been all but forgotten, until last week, when the social tool everyone loves to hate rose from the grave with a brand new look.

Rebranded as a content-creation platform, Klout now actively seeks ways to improve your content and, by proxy, your Klout Score. Upon logging in to the new platform, users are asked to select a number of pre-defined areas of expertise, which Klout uses to rank and judge your influence. A user with 90 Klout in ‘social media’ and one with 90 Klout in ‘celebrity relationships’ will no longer be considered equally influential. Much more importantly, the tool will use your chosen fields of expertise to provide a newsfeed of relevant and trending content that your audience may be interested in. This gives social media newbies a shortcut to hot links to share, and gives brands an idea of possible conversation topics your consumer followers may want to see you comment on.

Will this complete overhaul be enough to win Klout a fanbase outside of the existing devotees? We think it just might be. Klout is finally delivering on a promise they made years ago: Make social media influence simple. They’re attempting to make it easier to enter the social space, and to find out how brands and users alike can make an impact. That effort – if nothing else – is admirable.

Facebook Friends Startup Company, Branch.

The spinning minds at Facebook in Northern California have officially teamed up with the innovative thinkers at the rapidly growing startup known as Branch, in New York City. Branch is a social startup with a twin site called Potluck. These two sites monitor, engage, connect and ignite unique thought and conversations between users across the social-sphere. The idea of creating and, more importantly, maintaining an intellectual community of users with similar interests is an extremely powerful tool – if you know how to use it.

Facebook currently reports a total of 1.9 billion active monthly users. So where do they go from here? What service do they have planned to continue that growth into the future? Something where users can gain insightful information about their daily lives; be it health, travel, education, world news, politics and local events could be just around the corner. That is what the Branch team intends to do following Facebook’s supposed 15 million dollar ‘acqui—hire.’ Branch professionals will manage a portion of Facebook centered around developing Facebook’s conversations group, a service aimed at helping people connect based on their interests.

Pushing the envelope one more step, connectivity and topical engagements will go far beyond the best Steakhouse in SoHo or how to stay gluten free. These particular engagements could become a forum where community managers can enter the social sphere and really learn how their product or service is being taken in by the average person.

The doors have opened for “users to connect, and engage in meaningful exchanges based on interests”, according to Branch co-founder, Josh Miller. While on vacation in Japan, Josh received word that the news would be released during his trip and so he did what anyone else would do, proving exactly why he made the acquisition deal that he did… he updated his Facebook status.

Facebook Status