If there’s one thing Google is famous for these days, it’s fiddling with a good product. Recently, YouTube revealed updated changes to the site that will make a difference in the way your business approaches online video. Change can be scary, but in the long run, we think this is a good move. Is your brand Google-ready?
LinkedIn has long focused on bringing together professionals of all levels, from CEO’s to interns. The network has been a place for people to connect but connections were historically not enough to bring people back to the site on a daily basis. Site views mean opportunities for advertisers. This past quarter LinkedIn only acquired about 23% of its revenue from ads. To expand that, they needed to become a place where people create and consume content. More content would mean more page views, and more page views would help them sell more advertisements. Continue reading
Back in March, Tim Howell wrote a blog that examined the value of Reddit for marketers.
Over the past couple of weeks this topic has become a popular one, with some advocating that brands get on the Reddit and start connecting with their audience, exclamation point exclamation point. Continue reading
Last week, we published a blog explaining the way some larger brands and developers are capitalizing on the connections between social media and the games industry. Of course, any brand with a large enough budget could accomplish much of the same thing. But what about smaller franchises? What about indie developers? How can a small business, with no spare budget, get their work in front of the eyes of millions of gamers?
Let me introduce you to Sips. Continue reading
Last week, I took a look at the future relationship between gaming and social media – two tech industries that will forever be entwined. Today, I’m going to look at the present. We’re going to explore the possibilities of multi-screen marketing, and multi-screen entertainment, by looking at a collaborative project by some of the larger brands on the scene.
How do you capture the attention of an audience with a notoriously short attention-span? In the world of DVR, where we fast-forward through television ads while surfing the net on our phones, how can a marketing team make an impact? There is the short route – hope your commercial is funny enough to go viral online – and the long route.
Fifteen years ago, video games helped me make my first friends in middle school. Having recently moved to the frigid north of Columbus, Ohio, I was able to bond with classmates thanks to the social activity required by Nintendo’s Pokémon series. We would sit across from each other at the lunch table, brick-like game systems connected to each other with a thick gray cord, sharing in an electronic social experience that would have been unthinkable even 10 years earlier. It was a technological marvel that was completely lost to us as children. This was simply the way we communicated – any alternative seemed impossible.
Last week, at the Electronic Entertainment Expo (E3), that same concept was reborn. Modern social media has come to video games. For better or worse, both industries will be forever changed by it. Continue reading
From Reddit to our Facebook newsfeeds, cats have a ubiquitous presence on the Internet. That’s why we went so far as to bring the Internet to our office. In other words, we got a cat in our office.
Everyone, meet Little David Hasshelhoff. Continue reading
In the wake of horrific national disasters that have struck our country from 9/11 to Sandy Hook, and most recently, the Boston Marathon bombings, brands across the globe now understand that how they handle their social media efforts in response to national tragedies is critical.
Discussing a tragedy while the smoke is still in the air can often come across as callous, and mishandling the situation can ruin a brand image. Should brands go silent? Should they directly address or reference the tragedy? If so, how should they do so? Continue reading
Is your marketing team ready to “circle back” to the social media discussion and you’re finding yourself short on bandwidth?
We have a list of the 5 most successful ways brands can use social media to irritate their fans as much as humanly possible.*
Get out the chalkboard, sharpen your nails, and get your loudest, quickest clicky pens ready – we’re going to discover what type of behavior brands can use to bother, pester, and all around annoy their consumers. Continue reading