Tag Archives: social media channels

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Instagram Direct: The most exclusive photo sharing app

This past Thursday, December 12th, smartphone users around the world we’re notified about an update on their Instagram app. What could it be? A new filter, new tagging techniques or maybe a new format. But what they found was surprising to some; that the newest Instagram update was the ability to Direct Message users through the application.

Instagram Direct is the newest way to share photos and videos with your friends. A criticism of the public forum, is that not every moment is right to be shared with every follower you have.  Some things are special, intimate and unique to a single users or group of friends or family. With Instagram Direct, users can now take that special moment and share it with a select group of people or one special individual.

Users have the option to choose only one friend to share the post with or a group of people, starting an exclusive chat in the direct message folder. The Instagram community has skyrocketed since its initial launch three years ago with over 150 million users sharing photos and videos to hundreds and thousands of followers.

Rumor has it, that the idea of an Instagram Direct came from creators seeing the enormous power of Snapchat as its users have beaten out Facebook and Instagram for the amount of photos it sees daily. Either way we are glad they enabled it and can’t wait to see what it does for the world of photography in the future. For more, check out the Instagram release post made last week. http://bit.ly/Jt2W3W

The Social Media Conundrum: What is a “Twittership”?

No, not “Tweetership”, I said “Twittership”. Now, I know most of you are probably thinking this is some cool new dating service, or possibly one of our best on the Atlantis, well sorry to crush your dreams all you hopeful lovers! Actually, this word really doesn’t exist in a formal sense.

This message is intended for all you soon to be college students (and parents, too). It’s not time to go back to school quite yet, but as some of you are sitting at home this summer or working endless hours at the mall (or working endless hours on your social networking) looking for ways to pay for your college education, I have come across several “Twitterships”, (a real scholarship and all you have to do is use Twitter).

Can you come up with 140-character tweets? If so, you may be able to help cover some or all of your college tuition. For example:

  • The University of Iowa is offering a full $37,000 scholarship to the MBA program as part of the application process for the person with the best 140-charcter tweet by July 28th.
  • Scholarship.com is running a “Short & Tweet” campaign worth $1,000 to the winner by July 31st.
  • CollegeScholarships.org gave out an award for $1,400 for the best tweet highlighting how to use Twitter to improve the world.
  • In November 2010, KFC and the Colonel gave out a $20,000 scholarship for tweeting why you deserve a scholarship.

So what’s the conundrum? Show me the money? Not really. The question I really wanted to address is get to the point! Electronic and social media communication is about being timely and relevant, so get to the point … quickly. We need to feed our readers with straight-to-the-point information before it is lost. The end-users feed will only display your message for so long before new and more relevant info gets pulled in. You only have so long for someone to react or interact before they forget, lose interest or do not see your message anymore. Even universities are not ignoring the fact that writing styles and communication patterns are evolving and the typical 1,000-word essay may be a day of the past.

Leave me your best 140-character tweet in the comments section below or on our Twitter page with @srcommando on why you think Twitter can improve the world.

Until next time, keep it short.

______________________________________________________________

Stephen Command is an Account Manager for Make Me Social, a social media agency that develops customized social media strategies for businesses.

The Social Media Conundrum: What is a “Twittership”?

No, not “Tweetership”, I said “Twittership”. Now, I know most of you are probably thinking this is some cool new dating service, or possibly one of our best on the Atlantis, well sorry to crush your dreams all you hopeful lovers! Actually, this word really doesn’t exist in a formal sense.

This message is intended for all you soon to be college students (and parents, too). It’s not time to go back to school quite yet, but as some of you are sitting at home this summer or working endless hours at the mall (or working endless hours on your social networking) looking for ways to pay for your college education, I have come across several “Twitterships”, (a real scholarship and all you have to do is use Twitter).

Can you come up with 140-character tweets? If so, you may be able to help cover some or all of your college tuition. For example:

  • The University of Iowa is offering a full $37,000 scholarship to the MBA program as part of the application process for the person with the best 140-charcter tweet by July 28th.
  • Scholarship.com is running a “Short & Tweet” campaign worth $1,000 to the winner by July 31st.
  • CollegeScholarships.org gave out an award for $1,400 for the best tweet highlighting how to use Twitter to improve the world.
  • In November 2010, KFC and the Colonel gave out a $20,000 scholarship for tweeting why you deserve a scholarship.

So what’s the conundrum? Show me the money? Not really. The question I really wanted to address is get to the point! Electronic and social media communication is about being timely and relevant, so get to the point … quickly. We need to feed our readers with straight-to-the-point information before it is lost. The end-users feed will only display your message for so long before new and more relevant info gets pulled in. You only have so long for someone to react or interact before they forget, lose interest or do not see your message anymore. Even universities are not ignoring the fact that writing styles and communication patterns are evolving and the typical 1,000-word essay may be a day of the past.

Leave me your best 140-character tweet in the comments section below or on our Twitter page with @srcommando on why you think Twitter can improve the world.

Until next time, keep it short.

______________________________________________________________

Stephen Command is an Account Manager for Make Me Social, a social media agency that develops customized social media strategies for businesses.

Social Networking 2.0?

One of the most important aspects of our post last week about uploading photos to Twitter was the fact that all users will still own the copyrights to their uploaded content. Everyday, millions of users create valuable content which is hosted and shared on major social networking sites such as Facebook, Youtube, and Flickr. However, a little known fact is that all of the content a user uploads to these applications is subject to the whims of the company’s desire. This issue is being used as the catalyst to develop the next wave of social media channels.

For example, a Singapore-based start-up, MyCube, is touting itself as the first ever social exchange where users own, control, and monetize their digital lives. MyCube claims it will be free to use, and while currently in private beta, plans to go live in the next few months.

According to the company’s CEO, Johan Stael von Holstein, MyCube offers the following advantages over other social media sites:

  • The ability to completely own all of the digital content you create and share on the internet.
  • The ability to monetize your content by charging others through a system of nano- payments.
  • The ability to segment your contacts based on your relation with them (best friend, friend, acquaintance, friend of a friend etc.)

MyCube describes itself as a “digital life management tool” where some will use it primarily as a social networking site and others as a publishing tool. Fundamentally, the site will look and feel like Facebook.

More than its added features, MyCube is on a mission. They have beef with other social media sites that not only take control of your content, but profit from it. As far as Stael von Holstein is concerned, it is stealing. He warns, “a lot of people don’t realize, but the content they put on existing social networks no longer belongs to them – all those pictures, contact details and discussions belong to the social network. If they ban you from their service, all those pictures, contacts, email exchanges are lost forever.”

If MyCube does not sell your data to advertisers, how does it make any money? Well, for any financial transactions on the site, 70% goes to the content generator, and 30% goes to MyCube. “We have the same deal as Facebook has with Zynga,” says Staël von Holstein, “but we have it with everybody, with everyone who creates value.”

[youtube http://www.youtube.com/watch?v=Cx0Y1LECLhk]

Check it out at MyCube.com and tell us what you think. Does MyCube have a chance in the already overcrowded social media industry?

Flash Mob Mentality: An Introduction

There are times when we are individuals and there are times where we are part of something bigger.

Then there are the times when we are in a seemingly-impromptu group of people, dancing in unison in a public place for no apparent reason. For those in this third classification, we are known as a Flash Mob

In the realm of social media, the concept of Flash Mobs can only be defined as viral video catnip. The first one (as we know them) was created in Manhattan in May 2003, and since then, there have been scattered occurrences that have steadily increased in frequency, complexity and popularity, and have included pretend gun fights, singing, people posing as statues, and much, much more..

[youtube http://www.youtube.com/watch?v=HDNOB6TnHSI?rel=0]

But, what is their point? Why do they happen? These are good questions, and the answer is simple: Because we can.

Oh, did I just say “we”? Yes. Definitely just said “we”. I happen to be a fan of Flash Mobs, and have even helped create a few. I won’t be giving details about where or when these have taken place because that’s part of the fun. Also, while not having broken any laws, there are inevitably people who frown upon disruptive behavior (and angry e-mails from them might ruin my day). I can say unequivocally that the reasons I have done this in the past was not for the recognition. It was a challenge. It was fun, secretive, and powerful. I could organize large groups of like-minded people without ever having met or spoken to them. The power of social media is enough to give anyone a bit of a rush.

In this series of posts, I will walk you through the process of developing a Flash Mob, and cover topics such as Why I decided to do it; Creating the idea; Organizing the people; The Preparation; The Execution; and The Feedback. The process is quite interesting as well as exciting.

Now, while I want this series to be a fascinating look at a cultural phenomenon, compiled from first-hand knowledge, I also hope to convey something much greater, a message: social media can be a mechanism to do big things.

As a member of Make Me Social, which uses social media as tool for branding businesses, I find that many of the same principals I used in organizing Flash Mobs are used for marketing. Both inspire action and encourage people to do something different.

—–

Kerri Perkins is an Account Coordinator with Make Me Social.

Just One Thing…: A Message from Our President

“Wow! …50% off! ….Free! …Everybody, quick, buy it!”

Groupon inspired platforms use deals to create awareness, making the first point of interest for most people the discount. Consumers are being trained to purchase deals instead of products or services.

Now is the time when you can say, “that’s not true.” It works by bringing people back to the store – and I’ve already stopped listening. I am aware that the restaurant around the corner has great deals on pizza, but I am still happy to drive five miles and pay full price for a slice of pizza as long as they remember my name and hand me my Diet Coke to go with it…without even asking.

Man cannot live on deals alone.

That’s where I see the Groupon model failing – it does not provide the support necessary to take the deal traffic and convert them into return customers. Deals can be used effectively as a strategic tactic within a larger campaign.

Long-term, services that discount products from local merchants will put local merchants out of business by creating non-loyalty based buying behaviors. If you train people to buy when deals are presented, you train them away from the buying behaviors that have sustained local businesses for generations.

Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.

The Social Media Conundrum [kəˈnəndrəm]

…..why, because I strangely love that word!

According to the Dictionary, (and yes, you are probably asking yourself … Merriam-Webster? Dictionary.com? No need to specify. The Dictionary is the Dictionary!) a Conundrum can be defined as a difficult problem, question or even possibly a riddle. The stories, along with commentary and interpretation, of this blog series “The Social Media Conundrum” will examine some of those difficult problems or questions (and maybe even a riddle here or there) that people face when exploring or reviewing Social Media Marketing.

This series will not just investigate the problem and solution, but will try to come alive with some real accounts (hopefully not as bad as this):

[youtube http://www.youtube.com/watch?v=HQ8AUBn-4DY?rel=0]

Ok, so maybe that’s not really how it works, but how is Social Media different for my new Skinny Jeans company vs. my personal everyday use? And how will it help my business? How will I measure it? Who is the right person to develop strategy and execute Social Media?

Or maybe you are already part of the Social Media revolution and asking yourself, am I doing it right? What can I do to make it easier to manage?

I hope to address the many Conundrums stumbled upon while heading down the path of Social Media Marketing.

______________________________________________________________

Stephen Command is an Account Manager for Make Me Social, a social media agency that develops customized social media strategies for businesses.

Just One Thing…: A Message from Our President

Years ago a friend described to me his perfect business: An ice cream stand in an amusement park selling vanilla ice cream….one scoop….for a dollar.

You want sprinkles? Can’t help.

Want an extra scoop? No problem, it just comes with an extra cone.

As consumer preferences and decision-making information becomes more real-time, the methods of attracting and closing  buyers -  whether they are consumers or business professionals – demands new and different marketing solutions, sometimes just to get the same result.

Doesn’t seem fair does it? Well, we think it is fair.

Consumers should have more control. Good or bad, a lack of consumer control has created bigger problems that we face together today – high unemployment, low available credit and compressed margins.

Make Me Social’s objectives are clear. From planning to launch (and beyond), we work with clients to further develop and strengthen their brand positioning and product positioning in order to drive awareness, loyalty and results – all at a reduced cost.

There might be a few other little details here and there to make that as simple as it sounds, but it certainly gives you a reason to get out of bed – we found our vanilla ice cream, one-scoop, one dollar. Give us a call if you’re hungry.

Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.

Just One Thing…: A Message from Our President

Years ago a friend described to me his perfect business: An ice cream stand in an amusement park selling vanilla ice cream….one scoop….for a dollar.

You want sprinkles? Can’t help.

Want an extra scoop? No problem, it just comes with an extra cone.

As consumer preferences and decision-making information becomes more real-time, the methods of attracting and closing  buyers -  whether they are consumers or business professionals – demands new and different marketing solutions, sometimes just to get the same result.

Doesn’t seem fair does it? Well, we think it is fair.

Consumers should have more control. Good or bad, a lack of consumer control has created bigger problems that we face together today – high unemployment, low available credit and compressed margins.

Make Me Social’s objectives are clear. From planning to launch (and beyond), we work with clients to further develop and strengthen their brand positioning and product positioning in order to drive awareness, loyalty and results – all at a reduced cost.

There might be a few other little details here and there to make that as simple as it sounds, but it certainly gives you a reason to get out of bed – we found our vanilla ice cream, one-scoop, one dollar. Give us a call if you’re hungry.

Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.