Mar 11 2013 ·
0 comments ·
Josh Jordan ·
2
It wasn’t so long ago that Capital One sent out enough credit solicitations by mail that the USPS gave them their own special rate (that sound you hear is the USPS sighing and remembering the good ole’ days).
If you’re going to mail 1 Billion pieces a year, I guess you should get a little bit of a discount.
And, it wasn’t so long ago that Cap One called up their suppliers and said, “Hey, listen, ummm … the economy is kind-of tanking a little and we need to pull back. So … yeah. Sorry …” I’m paraphrasing of course, but you get the picture.
So why was I so surprised to see this?
Oct 17 2011 ·
0 comments ·
Josh Jordan, Social Media ·
0
Lead your audience, or become occupied.
Maybe it’s shortsighted on my part, or maybe I’m trying to get a little search traffic from a notion that is making headlines, but I’d rather lead than occupy.
What if we switched from Occupying Wallstreet to Leading Wallstreet?
It looks like this guy is trying to lead, but no one seems to be responding with action:
How cool would it be if the picture looked like this:
Notice anything different?
Now let’s apply this lesson to your brand’s Facebook Page.
Switch from “Occupy Your Fan Page” to “Lead Your Fan Page.”
…what could that look like?
A clear mission to impact behavior? Red Bull‘s got it.
A brand getting you to share your emotions? Skittles has it covered.
Dedicating yourself to change in partnership with a brand? You must be talking about Sony.
These pages use clear leadership to turn ideas into actions.
If your social change (or presence) isn’t hitting the mark, maybe it’s time to lead rather than occupy the social landscape.
_______________________________________________________________________________________________
Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditionaland new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.
Sep 01 2011 ·
0 comments ·
Sharon Bell, Social Media ·
0
409,000 people filed unemployment claims this past week, a number that is down from last week, but still daunting (and does not include those that are unemployed and are no longer eligible to file). If you are in the process of looking for a job, are you doing everything to separate yourself from the pack?
Imagine your dream job’s HR manager sorting through the top resumes hoping to boil down to a solid 10 candidates for interviewing. If he or she is like many current HR managers, they probably decide to supplement their research by viewing LinkedIn profiles as a tool to learn more about the applicants…
Impressive profile and recommendations? They’re a yes.
What, no LinkedIn account!? Well…lets make them a maybe.
The scenario is not extreme. According to a recent survey, 86.6% of hiring managers use LinkedIn to narrow down applicants or to further research candidates before making a job offer. At this point, it is beyond a growing phenomenon; it is now a fully grown phenomenon, and transforming your profile into an “online resume” that sells your skills and accomplishments to a prospective employer is extremely necessary.
LinkedIn took almost a year and a half to reach one million members when it first launched 8 years ago; but their last million took only 12 days, and the reason is because it works. One case study refers to using LinkedIn as “putting your job search on steroids.” In truth, the professional job market is almost at a point where it’s considered taboo for an applicant not to have a LinkedIn profile. Employers are typically unwilling to hire someone that is “behind the times” or that is not taking your job-hunt seriously. So how do you make sure it’s done the right way? There are dozens of articles (this is one of my favorites) and even a “Job Searching with Social Media for Dummies” book dedicated to the subject.
A LinkedIn profile is almost considered the “pre-interview” to see if you even get offered an interview because employers are finally catching on to what consumers have been doing online for years. Before large purchases or deciding on the nicest restaurant, we judge their website, search Google, and browse reviews on UrbanSpoon and Yelp. It works both ways now because companies want to ensure their time and money isn’t wasted on interviewing and hiring the wrong candidate. Everything on an applicants profile is open to interpretation by a hiring manager. If there are inconsistencies in past experience, or typos and grammatical errors, no strong recommendations from connections, or if the profile photo is unprofessional, the applicant may be disregarded.
But before you start hating on how social media has made it easier for hiring managers to ignore qualified applicants just because of a simple online profile, consider taking a little bit of extra time to create an account or make your existing profile stand out for these reasons:
- LinkedIn is a great way to clarify and supplement a resume and cover letter with any extra supporting information not covered in those documents. For example, your college volunteer work may have not been relevant when submitting your resume, but some hiring managers would consider that a desirable characteristic of prospective employees.
- Many professionals have careers involving creative or technological aspects, and samples that can’t be included on a regular resume or application can be linked to or described in your profile.
- Those dreaded “letters of recommendation.” LinkedIn makes it so simple to request recommendations from your connections, and you better bet that prospective employers are looking at these.
And the best part is that LinkedIn is a two-way street. Applicants can research the company and its employees on LinkedIn just as much as the company can research the applicant. Find the right contact person, what background they have, their tenure, etc. Add them as a connection and send them a message. All of this can be potentially accomplished with a few minutes of research.
Long gone are the days when a job search required only a friendly referral or the Sunday Classifieds section and a highlighter. Finding the right career now takes networking, hours of searching online, and a little bit of extra time spent ensuring your resume and online profiles represent your best attributes. There are now dozens of resources to help your online job hunt, and learning how to utilize them properly can put you way ahead of the game.
409,000. Do what you can to avoid being one of them.
—–
Sharon Bell holds a degree in Journalism and spent several years in corporate communications. She is now a graduate student and content manager for Make Me Social who spends her free time playing roller derby.
Aug 25 2011 ·
0 comments ·
Mandi Frishman ·
0
I recently ran a competitive analysis on a handful of companies competing for the same audience (and dollars) and I was struck by what I found. There was one company (who shall remain anonymous) that was over-engaging on their Facebook page to the point where it was actually impeding the development of their community.
In communities that are more independent and engaged, you will frequently see members reaching out to answer questions posed by other members. This takes some of the responsibility off of the Community Manager, but beyond that, it allows relationships to be built around a brand.
In this particular community, there was no interaction between members and it was because the Community Manager had established themselves as the point person. There was no effort to engage people around common thoughts or experiences, and no opportunity for members to share within the confines of the online community. It reminded me of the uproar over the “Helicopter Parent” and how overly involved parents can stifle the growth and development of their children.
As I combed through their page looking for ways that they could improve their community, I wondered if the social media team (overpowering Community Manager included) was also actively searching for ways to improve, or if they were satisfied with the progress of the page.
Unless their client had expressed dissatisfaction, they more than likely were completely unaware that there was anything wrong with what they were doing. And why would they think that something was wrong? The page was getting engagement and was probably continuing to grow. They didn’t have many complaints and they were clearly very responsive. In fact, they were probably doing EXACTLY what the client asked of them. And isn’t that enough?
I certainly don’t think so. Do you?
___________________________________________________________
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman gets her adrenaline pumping by watching turtle races. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.
Jul 25 2011 ·
1 comment ·
Mandi Frishman, Social Media ·
0
By now, you’ve probably heard all about our ground breaking Social Media ROI formula that allows businesses to accurately calculate the Return on Investment of their social media efforts. If you haven’t heard about it yet, you’re in luck – we’re hosting another webinar on the topic (and at the time of this posting, there are still a handful of open registration spots left). So go sign up and then come back to finish reading this 100% all-natural, hand-crafted blog!
Over the course of our first few webinars on this topic, we have been getting some great questions from the audience. Some of the questions dealt with the application of the formula to specific industries, while others were a bit more broad in scope. Below you will find a compilation of some of the more general questions. Hopefully this will help you gain a deeper understanding of how the #MMSROI formula allows us to benchmark campaigns and create stronger, focused, and measured social media strategies.
Q1:
How well do these formulas scale down for companies that are just getting started and have few followers and little posting activity?
A1:
There’s always a page out there starting with a fan base of zero, and sometimes pages at 50,000 plus fans are really starting from the same place. Either way, it’s important to look at industry averages when you choose the level of response and activity that you want to achieve over time, and set clear goals.
If you think of the social media campaign like any other startup or initial investment, you’re going to spend more than you make upfront. Over time, as you build it up, you will start to achieve your ROI. At Make Me Social, we take snapshots on a monthly basis in order to track activity, but look for quarterly and long term trends to determine the true ROI. Anyone can have an up or down month and the key is to learn from that month and identify why the impressions and engagement numbers were low or high, and then make the necessary adjustments based on the results of that analysis to keep the social funnel healthy.
You can look at your spend over time and say that based on industry averages, here is what you should expect given your efforts over that time period, and then start feeding that against the results from your channels.
Q2:
Where do these numbers come from and how difficult are they to track?
A2:
This comes back to utilizing the standard industry platforms and measurement management tools that exist. We, as an agency, have a battery of them that we pick-and-choose from, based on the goals of the client. The tools range in scope from the simplicity of Hootsuite all the way up to the level of depth that you get from the page through Buddy Media. The technology and the leaps being made inside of the platforms help you gather the data needed to calculate some of these numbers. With Facebook, the Insights Analytic tool continues to improve and provide some very specific data points. So today, I can log into Facebook, and Insights will give a fairly deep view of the existing fan base, the number of post impressions, and some of the basic counts and information necessary to help me calculate my returns. The magic happens when you make the commitment to put the energy and effort into pulling the data and running it through the formula.
Our formula corresponds a click, share, retweet, or any other clickable engagement to a social post, similar to the engagement or interaction that takes place when someone clicks on a Pay Per Click (PPC) ad. As such, we place a value on the social interaction equal to the cost of a Pay Per Click ad. Make Me Social has done a significant amount of research online and in meetings with media buyers to determine the value several different industries are paying for PPC ads. The average online PPC rate depends on the size of a business as well as what industry the business is in, so you can see a range from $2.85 all the way up to $10. If you’re a smaller business, chances are that you’re not spending the $10, you’re spending the $2.85. A larger business is more likely to spend the $10. For simplicity across the board, a business may just want to use the average industry rate. It’s important to understand what you would be paying for each click given your business’s size and industry.
To learn more about the PPC rate that you should be using, call 904-824-8830 or email info@makemesocial.net to schedule a free consultation.
Q3:
Do employees who “like” a company’s page make it harder to calculate the ROI?
A3:
We don’t think so. Employees engaging on the platform factor into the formula, many of them may be some of the most engaged people on the page, especially early on. We relate this back to traditional media: if an employee of GM sees a television ad for GM, they still have the same opportunity to have an experience, engage with the brand, and more importantly, share the experience with others. So while the employee network may be interjected into overall return, it is still important because they represent the low hanging fruit, your referral base network, and an opportunity to engage with an audience that’s interested in seeing the brand expand. An engagement has value regardless of the “clicker.” There are different qualifications, factors, and weights that can be added in to the calculation to make adjustments to the overall value, but there is still value in every click.
If you’re still not sure, it’s good to engage Human Resources for their thoughts. HR knows that an engaged employee is more likely to stay employed and/or be more engaged in their job as well.
Q4:
Is it more important to increase awareness first or to focus on growing engagement on social channels?
A4:
From an ROI standpoint, the more you can engage people the better you’ll be. But it needs to start with awareness. We use the Cost Per Thousand (CPM) to calculate awareness in the #MMSROI formula, and CPM is a pretty standard number across the board. What it comes down to is that because the PPC rate is valued at more than an impression, you can see that increasing engagement will give you more bang for your buck.
Platforms reward you for engagement, which can help you increase your return over time. If you make a post to Facebook and no one engages with it, over time Facebook will start to show your posts less and less in the Newsfeed. This will make impressions go down, and impressions are a vital component to a successful campaign. It is important to get really clear, strong messaging out the door to build engagement so that, over time, you can build a case for the platform to show your messaging, share your information, and let the network work for you. So engagement becomes a key component of the ROI calculation.
Four questions and answers are not going to be enough to give you a total understanding of the #MMSROI formula, so be sure to join us for a full explanation this Tuesday, July 26th at 2 PM EDT. If you have any specific questions, post them in the comments below.
See you tomorrow!
___________________________________________________________
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman gets her adrenaline pumping by watching turtle races. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.
Jul 25 2011 ·
1 comment ·
Mandi Frishman, Social Media ·
0
By now, you’ve probably heard all about our ground breaking Social Media ROI formula that allows businesses to accurately calculate the Return on Investment of their social media efforts. If you haven’t heard about it yet, you’re in luck – we’re hosting another webinar on the topic (and at the time of this posting, there are still a handful of open registration spots left). So go sign up and then come back to finish reading this 100% all-natural, hand-crafted blog!
Over the course of our first few webinars on this topic, we have been getting some great questions from the audience. Some of the questions dealt with the application of the formula to specific industries, while others were a bit more broad in scope. Below you will find a compilation of some of the more general questions. Hopefully this will help you gain a deeper understanding of how the #MMSROI formula allows us to benchmark campaigns and create stronger, focused, and measured social media strategies.
Q1:
How well do these formulas scale down for companies that are just getting started and have few followers and little posting activity?
A1:
There’s always a page out there starting with a fan base of zero, and sometimes pages at 50,000 plus fans are really starting from the same place. Either way, it’s important to look at industry averages when you choose the level of response and activity that you want to achieve over time, and set clear goals.
If you think of the social media campaign like any other startup or initial investment, you’re going to spend more than you make upfront. Over time, as you build it up, you will start to achieve your ROI. At Make Me Social, we take snapshots on a monthly basis in order to track activity, but look for quarterly and long term trends to determine the true ROI. Anyone can have an up or down month and the key is to learn from that month and identify why the impressions and engagement numbers were low or high, and then make the necessary adjustments based on the results of that analysis to keep the social funnel healthy.
You can look at your spend over time and say that based on industry averages, here is what you should expect given your efforts over that time period, and then start feeding that against the results from your channels.
Q2:
Where do these numbers come from and how difficult are they to track?
A2:
This comes back to utilizing the standard industry platforms and measurement management tools that exist. We, as an agency, have a battery of them that we pick-and-choose from, based on the goals of the client. The tools range in scope from the simplicity of Hootsuite all the way up to the level of depth that you get from the page through Buddy Media. The technology and the leaps being made inside of the platforms help you gather the data needed to calculate some of these numbers. With Facebook, the Insights Analytic tool continues to improve and provide some very specific data points. So today, I can log into Facebook, and Insights will give a fairly deep view of the existing fan base, the number of post impressions, and some of the basic counts and information necessary to help me calculate my returns. The magic happens when you make the commitment to put the energy and effort into pulling the data and running it through the formula.
Our formula corresponds a click, share, retweet, or any other clickable engagement to a social post, similar to the engagement or interaction that takes place when someone clicks on a Pay Per Click (PPC) ad. As such, we place a value on the social interaction equal to the cost of a Pay Per Click ad. Make Me Social has done a significant amount of research online and in meetings with media buyers to determine the value several different industries are paying for PPC ads. The average online PPC rate depends on the size of a business as well as what industry the business is in, so you can see a range from $2.85 all the way up to $10. If you’re a smaller business, chances are that you’re not spending the $10, you’re spending the $2.85. A larger business is more likely to spend the $10. For simplicity across the board, a business may just want to use the average industry rate. It’s important to understand what you would be paying for each click given your business’s size and industry.
To learn more about the PPC rate that you should be using, call 904-824-8830 or email info@makemesocial.net to schedule a free consultation.
Q3:
Do employees who “like” a company’s page make it harder to calculate the ROI?
A3:
We don’t think so. Employees engaging on the platform factor into the formula, many of them may be some of the most engaged people on the page, especially early on. We relate this back to traditional media: if an employee of GM sees a television ad for GM, they still have the same opportunity to have an experience, engage with the brand, and more importantly, share the experience with others. So while the employee network may be interjected into overall return, it is still important because they represent the low hanging fruit, your referral base network, and an opportunity to engage with an audience that’s interested in seeing the brand expand. An engagement has value regardless of the “clicker.” There are different qualifications, factors, and weights that can be added in to the calculation to make adjustments to the overall value, but there is still value in every click.
If you’re still not sure, it’s good to engage Human Resources for their thoughts. HR knows that an engaged employee is more likely to stay employed and/or be more engaged in their job as well.
Q4:
Is it more important to increase awareness first or to focus on growing engagement on social channels?
A4:
From an ROI standpoint, the more you can engage people the better you’ll be. But it needs to start with awareness. We use the Cost Per Thousand (CPM) to calculate awareness in the #MMSROI formula, and CPM is a pretty standard number across the board. What it comes down to is that because the PPC rate is valued at more than an impression, you can see that increasing engagement will give you more bang for your buck.
Platforms reward you for engagement, which can help you increase your return over time. If you make a post to Facebook and no one engages with it, over time Facebook will start to show your posts less and less in the Newsfeed. This will make impressions go down, and impressions are a vital component to a successful campaign. It is important to get really clear, strong messaging out the door to build engagement so that, over time, you can build a case for the platform to show your messaging, share your information, and let the network work for you. So engagement becomes a key component of the ROI calculation.
Four questions and answers are not going to be enough to give you a total understanding of the #MMSROI formula, so be sure to join us for a full explanation this Tuesday, July 26th at 2 PM EDT. If you have any specific questions, post them in the comments below.
See you tomorrow!
___________________________________________________________
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman gets her adrenaline pumping by watching turtle races. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.
Jul 19 2011 ·
0 comments ·
Stephen Command, The Social Media Conundrum ·
0
No, not “Tweetership”, I said “Twittership”. Now, I know most of you are probably thinking this is some cool new dating service, or possibly one of our best on the Atlantis, well sorry to crush your dreams all you hopeful lovers! Actually, this word really doesn’t exist in a formal sense.
This message is intended for all you soon to be college students (and parents, too). It’s not time to go back to school quite yet, but as some of you are sitting at home this summer or working endless hours at the mall (or working endless hours on your social networking) looking for ways to pay for your college education, I have come across several “Twitterships”, (a real scholarship and all you have to do is use Twitter).
Can you come up with 140-character tweets? If so, you may be able to help cover some or all of your college tuition. For example:
- The University of Iowa is offering a full $37,000 scholarship to the MBA program as part of the application process for the person with the best 140-charcter tweet by July 28th.
- Scholarship.com is running a “Short & Tweet” campaign worth $1,000 to the winner by July 31st.
- CollegeScholarships.org gave out an award for $1,400 for the best tweet highlighting how to use Twitter to improve the world.
- In November 2010, KFC and the Colonel gave out a $20,000 scholarship for tweeting why you deserve a scholarship.
So what’s the conundrum? Show me the money? Not really. The question I really wanted to address is get to the point! Electronic and social media communication is about being timely and relevant, so get to the point … quickly. We need to feed our readers with straight-to-the-point information before it is lost. The end-users feed will only display your message for so long before new and more relevant info gets pulled in. You only have so long for someone to react or interact before they forget, lose interest or do not see your message anymore. Even universities are not ignoring the fact that writing styles and communication patterns are evolving and the typical 1,000-word essay may be a day of the past.
Leave me your best 140-character tweet in the comments section below or on our Twitter page with @srcommando on why you think Twitter can improve the world.
Until next time, keep it short.
______________________________________________________________
Stephen Command
is an Account Manager for Make Me Social, a social media agency that develops customized social media strategies for businesses.
Jul 19 2011 ·
0 comments ·
Stephen Command, The Social Media Conundrum ·
0
No, not “Tweetership”, I said “Twittership”. Now, I know most of you are probably thinking this is some cool new dating service, or possibly one of our best on the Atlantis, well sorry to crush your dreams all you hopeful lovers! Actually, this word really doesn’t exist in a formal sense.
This message is intended for all you soon to be college students (and parents, too). It’s not time to go back to school quite yet, but as some of you are sitting at home this summer or working endless hours at the mall (or working endless hours on your social networking) looking for ways to pay for your college education, I have come across several “Twitterships”, (a real scholarship and all you have to do is use Twitter).
Can you come up with 140-character tweets? If so, you may be able to help cover some or all of your college tuition. For example:
- The University of Iowa is offering a full $37,000 scholarship to the MBA program as part of the application process for the person with the best 140-charcter tweet by July 28th.
- Scholarship.com is running a “Short & Tweet” campaign worth $1,000 to the winner by July 31st.
- CollegeScholarships.org gave out an award for $1,400 for the best tweet highlighting how to use Twitter to improve the world.
- In November 2010, KFC and the Colonel gave out a $20,000 scholarship for tweeting why you deserve a scholarship.
So what’s the conundrum? Show me the money? Not really. The question I really wanted to address is get to the point! Electronic and social media communication is about being timely and relevant, so get to the point … quickly. We need to feed our readers with straight-to-the-point information before it is lost. The end-users feed will only display your message for so long before new and more relevant info gets pulled in. You only have so long for someone to react or interact before they forget, lose interest or do not see your message anymore. Even universities are not ignoring the fact that writing styles and communication patterns are evolving and the typical 1,000-word essay may be a day of the past.
Leave me your best 140-character tweet in the comments section below or on our Twitter page with @srcommando on why you think Twitter can improve the world.
Until next time, keep it short.
______________________________________________________________
Stephen Command is an Account Manager for Make Me Social, a social media agency that develops customized social media strategies for businesses.
Jul 08 2011 ·
0 comments ·
Mandi Frishman, Social Media ·
0
Talking about social media ROI is a bit like discussing the meaning of life. You spend time debating points and theories, and while you walk away from the conversation feeling like you’ve learned something, you have no idea what to do with the knowledge.
Regardless of whether or not you are currently calculating the ROI of your social media efforts, most social media experts agree that your plan should align with the overall goals of your company. Across the industry, people are calculating ROI in many different ways. Some do it by examining the general sentiment expressed about their brand; others do it by looking at how many Twitter and Facebook coupons are being used by customers. Neither of these completely reflect the total social ROI. That is why we worked to develop a philosophy and formula that is so simple – yet so complete – that it can fit any business goals or desires.
In How To Calculate the ROI of Social Media, I mentioned that we have created a Social Media ROI formula that could be customized to match a company’s size and industry for a more accurate result. It starts with following the track of traditional ROI which is calculated using a standard formula that has been accepted and used across the business world for years. The Return on Investment is calculated by subtracting the cost of the investment from the gain of the investment, dividing it by the cost of investment and multiplying that by 100 for a percentage. The Social Return on Investment is calculated by subtracting the social spend from the value of the social media, dividing it by the social spend and multiplying that by 100 for a percentage.
But the BIG NEWS is in how you calculate the value of your social media efforts. Interested? Watch and learn.
___________________________________________________________
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys teasing audiences with bits and pieces of formulas. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.
Jul 05 2011 ·
0 comments ·
Mandi Frishman, Social Media ·
0
When someone asks me how they should calculate the “return on investment” (ROI) of their social media program, I tend to answer their question with a question (it is an awful habit that I’m working on breaking, but when you read my answer, you might forgive me).
I respond by asking them, “How do you calculate the ROI of your traditional communications programs?”
When the Make Me Social team sat down to create a formula that would allow us to calculate the true ROI of social media, we had a goal: “KISS”, as in, Keep It Simple Superstars. (We have a Positivity Policy and Keep It Simple Stupid was nixed by HR).
Social media has evolved into the next step in communications because it is marketing, public relations and advertising rolled into one. Therefore, if we can calculate the return of the parts that make up the whole of social media, we can calculate the return of social media itself.
The answer lies in properly valuing the different components of social media platforms as they correlate to the more traditional mediums. To do that, you need to have a strong background in traditional media, as well as a deep understanding of social media and emerging platforms. It also helps to have a team that includes some of the sharpest and creative minds in the industry, with decades of experience in one or more forms of traditional communications that they have adapted into strategies and best practices in social media. Sadly, we do not have any “social media ninjas” or “social media wizards” on our team. They were all lost in the great Ninja-Wizard Duels of 2011*.
Ninjas and wizards aside, our collective experience and education helped us roundhouse kick through mountains of data and conjure up a formula that allows us to value the impact of social media in the same way that you would value the impact of traditional media. We have taken the costs, values, and returns used across the communications world and converted them into costs, values, and returns that can be found in social media. These experiences have helped to shape our philosophy as it relates to social media.
To sum it up succinctly: we believe that all efforts should be guided by business objectives and should have measurable returns.
Our philosophy gave birth to a formula that can be customized to match a company’s size and industry, improving the accuracy of the conversions. It all boils down to Social VPM and Social VPC**
We’ll be diving deeper into how we developed the ROI formula for social media during Social ROI – Solved! a free webinar being held Tuesday, July 12th at 2 PM EST, 11 AM PST. During the webinar, we will define this new metric, dive deeper into how we developed the ROI formula for social media and give away a handful of free ROI reports to participants.
On July 12th, no more answering questions with questions. We will have the answer for you. To register, click here.
*Yes, I made this up. Good social media is action inspired by analysis, not the result of magic.
**Want to know more? You’ll need to register for our webinar!
______________________________________________________________
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys throwing glitter in the air to support the internal (it exists in her mind) Positivity Policy. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.
