Tag Archives: social media marketing

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Instagram Direct: The most exclusive photo sharing app

This past Thursday, December 12th, smartphone users around the world we’re notified about an update on their Instagram app. What could it be? A new filter, new tagging techniques or maybe a new format. But what they found was surprising to some; that the newest Instagram update was the ability to Direct Message users through the application.

Instagram Direct is the newest way to share photos and videos with your friends. A criticism of the public forum, is that not every moment is right to be shared with every follower you have.  Some things are special, intimate and unique to a single users or group of friends or family. With Instagram Direct, users can now take that special moment and share it with a select group of people or one special individual.

Users have the option to choose only one friend to share the post with or a group of people, starting an exclusive chat in the direct message folder. The Instagram community has skyrocketed since its initial launch three years ago with over 150 million users sharing photos and videos to hundreds and thousands of followers.

Rumor has it, that the idea of an Instagram Direct came from creators seeing the enormous power of Snapchat as its users have beaten out Facebook and Instagram for the amount of photos it sees daily. Either way we are glad they enabled it and can’t wait to see what it does for the world of photography in the future. For more, check out the Instagram release post made last week. http://bit.ly/Jt2W3W

Facebook Finally Features Hashtags

Ready for some #awesome #Facebook #news?

Starting June 12, hashtags became clickable on Facebook.

Facebook is unrolling a series of features that allow users to engage with the interesting discussions people are having about public events, people, and topics. The spearheading feature is, of course, hashtags. Continue reading

What More Content on LinkedIn Means for Brands

LinkedIn used to be considered as “just” the online resume of social networks.

But things are changing.

LinkedIn had long been viewed as the social media platform that did not need to be visited regularly. Now, with frequently updated, high-quality content, members have a reason to visit the site with more regularity and this gives brands a reason to put more eggs in the LinkedIn basket.

Just last year, the network added a “follow” feature that allows members to follow influencer’s newsfeeds without having to officially connect. They also rolled out a long-form publishing tool (think “blog”) so that these influencers can post lengthier, media-rich updates to their profiles. Continue reading

Capital One Goes Big

It wasn’t so long ago that Capital One sent out enough credit solicitations by mail that the USPS gave them their own special rate (that sound you hear is the USPS sighing and remembering the good ole’ days).

If you’re going to mail 1 Billion pieces a year, I guess you should get a little bit of a discount.

And, it wasn’t so long ago that Cap One called up their suppliers and said, “Hey, listen, ummm … the economy is kind-of tanking a little and we need to pull back. So … yeah. Sorry …” I’m paraphrasing of course, but you get the picture.

So why was I so surprised to see this? Continue reading

Discovering Influencers: The Powerful Toolset of Reddit

Where Content Comes From

You may not have heard of Reddit, but you’ve seen their influence. Reddit is a social news site, comparable to Digg, StumbleUpon, or the BBS’s of the late 90’s. Users may submit content, in the form of photos, external links, or text posts. Other users vote on these submissions, pushing popular posts to the front pages of the site – like a living search engine. With over 43 million active users (called Redditors) as of October 2012, some analysts are calling Reddit the most influential website online. The Harlem Shake is simply the latest in a long line of trends that the Reddit community founded. In 2013, if a piece of content goes viral, you can almost assuredly wager that it was popular on Reddit two weeks earlier.

But I’m not here to tell you why Reddit is important to the internet.

I’m here to tell you why it’s important to you. Continue reading

Make Me Social brings together memorabilia and mobile for an interactive experience

The great thing about working in an industry as dynamic as social media is that it enables us to connect incredible brands, and create something really special.

One of the recent connections that we made brought together two companies: Keepr™ Media and Enthuse.

Keepr™ Media uses a proprietary technology platform to deliver dynamic, rich, media in the form of a collectible, called KEEPR. The product connects via USB to any Windows computer to deliver a one-of-a-kind memorabilia experience. The KEEPR enables consumers to engage with their favorite teams, players and stars over the internet to access exclusive content and any other rewards and benefits the content owner wishes to deliver. KEEPRs can be purchased online at keeprmedia.com. Continue reading

Call for Interns: Answered

You may remember our blog post a few months back, announcing a call for interns at Make Me Social. That call was answered, and today we are pleased to introduce you to our new intern, Chance Mattox:

That sparkle in his eye? That’s determination.

We sat down with Chance and asked him a few questions so that we could properly introduce him before he starts blogging. Enjoy!

Name:  Chance Nathanael Boyce Mattox
University: 
Florida State College of Jacksonville
Year in school:
Junior in Fall ‘12
Major: 
Business Marketing
Role: 
Marketing Intern: Assist in Analysis, Assist in Coffee making. (Editor’s note: we never did get that coffee…)
Hobbies:
Golf, Soccer, Basketball, Football, Cricket, Open Wheel Racing.
What inspired you to apply for this internship? The desire to learn and grow in a new field of Marketing and Marketing Analysis.
What are you looking forward to learning/working on? How to market web-based companies and increase their social media traffic.
What do you do in your spare time? Write, play sports, listen to music, instagram/tweet.
Favorite YouTube video? Oh-Oh-Oh Music video by The Golf Boys. Or the full 10 Hour Epic Sax Guy video.
Favorite website? When it’s December 25th: isitchristmas.com. When it’s not December 25th: Spotify/Pandora/Last.fm.
Favorite magazine? Time or Rolling Stone.
Least favorite food? Rutabaga, the way it looks, smells, tastes. Just, no.

Socially Made: The UFC as an Educational Tool?

Throughout 2011, Make Me Social will publish Socially Made, a review of social media’s continued evolution in both influence and commentary.

I am a fan of the Ultimate Fighting Championship (UFC). For many, the sport of mixed martial arts is too crazy or too barbaric, but personally, I am a fan. I like the action, competition, techniques and personalities. However, I am also a fan because of the company’s business model and their practice of brand management. The company works hard to grow their fan base, and does so in a practical way that helps attract the type of fans they want to have.

Among their best practices is their method of marketing through the use of Twitter.

As we all know, Twitter has always been head and shoulders above their competition in their ability to help grow an individual’s fame. Ashton Kutcher is of course the original example, but as I wrote about in a previous post, there are a growing number of influential people on Twitter, a majority of which need an avenue like Twitter to share their thoughts, opinions or considerations. People like Conan O’Brien, Chad Ochocinco, Kim Kardashian and others supplement their time on television with tweets that share information with fans when they aren’t / can’t be in front of the camera.

In the UFC, the practice of using Twitter ramped up starting with the company’s President, Dana White. He quickly became notorious for posting from everywhere, including ringside during fights (in an interview with Sports Illustrated, he talks about when he knew Twitter was a powerful tool. It involved a weeknight in 2009, a frozen yogurt store in Manhattan and potential free UFC tickets). From there, the individual fighters quickly started using the medium in order to connect with fans, discuss their training regiment and taunt opponents, but their success was limited because, unlike Dana White, the average fighter would only have matches 2-3 times a year, and therefore didn’t have the means to consistently market themselves through the UFC’s main engine: Television.

However, recently, a small change was made by the company that addressed this problem and also strengthened their fan base and outreach. At live events, the UFC started listing the Twitter handles of each of the fighters when they were being introduced. It was as simple as adding an extra few words on the screen, but the return on investment has been great. Now, fans of particular fighters know how to connect to them, and in turn, these fans stay connected to the UFC everyday and not just on Fight Nights.

The strategy promotes the fighters. It promotes the UFC. Win-Win.

So what can we learn?

Too often, organizations view social media as a complete shift in marketing philosophy when the ideal methodology is to use social media as a supplement and catalyst with what is already working. Is your advertising campaign going strong? Does your eNewsletter have an above-average open rate? Keep going with these, and use social media to supplement, promote and fill in the gaps. Organizations like the UFC have learned to harness social media’s versatility, and combine it with their established techniques to give a richer experience to the fans.

In short, the UFC airs about 30 live events a year, but because of their activity on social media and the way they promote their fighters, fight fans have plenty to do the other 335 days.

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Greg Morgan is Communications and Content Director for Make Me Social, a social media agency that develops customized social media strategies for businesses. With experience in industries ranging from sports to state government, Greg focuses in crafting messages for all types of clients in an effort to perfect what he calls “versatile communications.” Born and raised in West Hartford, Connecticut, he remains a loyal UConn Husky fan, despite now residing in Harrisburg, Pennsylvania.