Apr 05 2013 ·
0 comments ·
Social Media, Social Media Etiquette ·
0
Is your marketing team ready to “circle back” to the social media discussion and you’re finding yourself short on bandwidth?
We have a list of the 5 most successful ways brands can use social media to irritate their fans as much as humanly possible.*
Get out the chalkboard, sharpen your nails, and get your loudest, quickest clicky pens ready – we’re going to discover what type of behavior brands can use to bother, pester, and all around annoy their consumers.
Jan 25 2013 ·
0 comments ·
Make Me Social, Social Media ·
2
A recent Adobe Social webinar revealed that less than 50% of companies that are using social track their success, or failure. That’s any success, not just the favorite C-suite question of ‘what’s my ROI?’
The ROI of social is attainable. You can track a multitude of things to generate metrics that add to or directly contribute to a return for social spend. We know that. Marketers (should) know that.
So why isn’t it happening?
1) Comfort
There’s nothing better than a warm blanket and a fire on a cold, snowy day. And there’s nothing worse than having that blanket pulled away to reveal that you haven’t showered and hadn’t planned to because you certainly aren’t going to leave that comfy spot.
