Tag Archives: television

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Video Games and New Social Media 2: Mastering Multiscreen Marketing

Last week, I took a look at the future relationship between gaming and social media – two tech industries that will forever be entwined. Today, I’m going to look at the present. We’re going to explore the possibilities of multi-screen marketing, and multi-screen entertainment, by looking at a collaborative project by some of the larger brands on the scene.

How do you capture the attention of an audience with a notoriously short attention-span? In the world of DVR, where we fast-forward through television ads while surfing the net on our phones, how can a marketing team make an impact? There is the short route – hope your commercial is funny enough to go viral online – and the long route.

With the new original series Defiance, SyFy and their sponsor, Dodge, chose the latter. Continue reading

As the Kings of Content Battled, The Digital Revolution Continued: Why Viacom and DIRECTV Fought the Wrong Battle, A Social Media and Marketplace Analysis

The recent battle between Viacom and DIRECTV captured a lot of attention this month. By focusing on the issues that Viacom and DIRECTV were addressing in their negotiations, it was easy to miss the larger issue: that winning this battle would not win them the war. We turned to social media analytics and market research to examine the big picture, and ask: can the Kings of Content survive the Digital Revolution?

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