Feb 08 2013 ·
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Make Me Social ·
Whether you love him or hate him, do you know how Justin Bieber got famous?
The answer: social media (and specifically, YouTube).
When asked by Elvis Duran about the changes to the music industry in the past few years, Pete Wentz of Fall Out Boy said, “The playing field is even, like you see kids can just do stuff in their bedroom now…you’re able to at your house produce music that people can fall in love with.”
The goal of social media for any entertainer or artist is to turn followers into fans and lead them to consume their product. A rise to the top of social media is a rise to the top of the entertainment industry.
Oct 16 2012 ·
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Social Media ·
When was the last time you stopped and really thought about social media? I’m not talking about strategy, or metrics, or the most efficient methods of raising the virality of your posts. Stop thinking like a marketer, or a business owner, and start thinking like a philosopher. In short, stop asking ‘how?’ and start asking ‘why.’ Why do consumers visit Facebook? Why do teenagers, industry influencers, and celebrities devote hours a day to watching text scroll by on Twitter? In most cases, we can safely say that they aren’t there to visit you.
Social media is supposed to be fun, funny, entertaining. America’s businessmen aren’t wasting their workday on Facebook reading about B2B sales opportunities. They’re tending virtual farms. They’re chuckling at the latest Memebase post, or making plans with buddies for after-work drinks.