Tag Archives: YouTube

pug grilling bratwurst

Social Media Weekly Roundup

The long weekend is almost here but before you get ready to fire up the grill and enjoy some rest and relaxation, you’ll want to read up on some of this week’s big stories in Social Media:

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

Mobile Strength Roundtable Event

News from the Mobile Media Upfront, says that all three platforms
are growing in size, users volume and of course ads ads ads!
Read More …

 

The Condiments Come Out for Memorial Day

memorial day condiments

Some brands take to Facebook this Memorial Day with focused content
and social media-driven contests, as they compete with gaining
the attention of fans over the holiday weekend.
Read More…

 

Five Digital Marketing Mistakes and How To Avoid Them

Digital Marketing

Marketing for the web is a necessity these days so make sure you’re executing
your campaigns the right way. These simple steps can help you avoid digital marketing disasters!
Read More…

 

YouTube To Double Down on Live Streaming With Twitch

YouTube acquires Twitch

YouTube’s recent acquisition of the number one gaming platform, Twitch,
will allow users to log in, sit back, and watch people other play video games.
Read More…

 

App of the Week: New App to Let Users Walk in Someone Else’s Virtual Steps

20 Day Stranger App

The new 20 Day Stranger app let’s you take a long walk in another person’s
virtual screens for nearly three weeks. Would you do it?
Read More…

 

How to Make Friends and Influence People

Want to impress friends and never have to worry about the lack of a bottle opener? Buzzfeed put together this handy video with 21 ways to open a bottle without needing to dig through your kitchen drawers. It’s the perfect skill to bring to any party.

 

Social Media Weekly Roundup

Somehow this week flew by and Friday is here again! Before we head into the weekend, check out some of this week’s big stories in Social Media:
Excited cat

Adios, Over-Tweeters: Twitter Finally Adds a Mute Button

Twitter adds a mute buttonOver-Tweets Anonymous? Users can now mute those excessive tweeters,
without them knowing AND with the ability to unmute them at any time.
Read More …

 

Cisco Launches Connected Billboard in San Francisco

cisco speed billboard

A new billboard in San Francisco changes its
message depending on the speed of the cars driving by.
Read More…

 

LinkedIn’s New Feature Lets Companies Target Members By Language Preference, Location

LinkedIn adds language and location targeting

LinkedIn company page posts are now being filtered through a language and
geo-tag setting, allowing brands to target users based on profile settings.
Read More…

 

YouTube, Facebook Account for Nearly a Third of All Mobile Traffic

Facebook and YouTube account for most mobile traffic

From mobile uploads to funny cats, the 2014 mobile share stage has been set,
with Facebook and YouTube dominating nearly one third of the space.

Read More…

 

App of the Week

Music App For Runners Match Song Beats To Step Counts

RockMyRun is our app of the week

RockMyRun is a new app brought to you by Apple, chooses tracks
from your smartphone based on the speed of which you are running.

Read More…

 
 

And finally, here’s a great cover of Pompeii’s song Bastille (The Cup Song) from the Allen twins and it’s sure to bring a smile to your face and get your foot tapping. Have a great weekend!

 

Mace Swinger Logo

Video Games and New Social Media 3: The Indie Crowd

Last week, we published a blog explaining the way some larger brands and developers are capitalizing on the connections between social media and the games industry. Of course, any brand with a large enough budget could accomplish much of the same thing. But what about smaller franchises? What about indie developers? How can a small business, with no spare budget, get their work in front of the eyes of millions of gamers?

Let me introduce you to Sips. Continue reading

Image Hosted and Owned by Destructoid

Video Games and the New Social Media

Fifteen years ago, video games helped me make my first friends in middle school. Having recently moved to the frigid north of Columbus, Ohio, I was able to bond with classmates thanks to the social activity required by Nintendo’s Pokémon series. We would sit across from each other at the lunch table, brick-like game systems connected to each other with a thick gray cord, sharing in an electronic social experience that would have been unthinkable even 10 years earlier. It was a technological marvel that was completely lost to us as children. This was simply the way we communicated – any alternative seemed impossible.

Last week, at the Electronic Entertainment Expo (E3), that same concept was reborn. Modern social media has come to video games. For better or worse, both industries will be forever changed by it. Continue reading

How Social Media is Affecting the Way We Write

The way we behave and act greatly influences social media, but can social media influence the way we behave and act?

More specifically, how are social media channels like Twitter influencing the way we write?

For example, hashtags were originally meant for narrowing Twitter searches to make tweets more easily searchable. Now we hashtag everything from Facebook posts to handwritten notes. Continue reading

Social Networking 2.0?

One of the most important aspects of our post last week about uploading photos to Twitter was the fact that all users will still own the copyrights to their uploaded content. Everyday, millions of users create valuable content which is hosted and shared on major social networking sites such as Facebook, Youtube, and Flickr. However, a little known fact is that all of the content a user uploads to these applications is subject to the whims of the company’s desire. This issue is being used as the catalyst to develop the next wave of social media channels.

For example, a Singapore-based start-up, MyCube, is touting itself as the first ever social exchange where users own, control, and monetize their digital lives. MyCube claims it will be free to use, and while currently in private beta, plans to go live in the next few months.

According to the company’s CEO, Johan Stael von Holstein, MyCube offers the following advantages over other social media sites:

  • The ability to completely own all of the digital content you create and share on the internet.
  • The ability to monetize your content by charging others through a system of nano- payments.
  • The ability to segment your contacts based on your relation with them (best friend, friend, acquaintance, friend of a friend etc.)

MyCube describes itself as a “digital life management tool” where some will use it primarily as a social networking site and others as a publishing tool. Fundamentally, the site will look and feel like Facebook.

More than its added features, MyCube is on a mission. They have beef with other social media sites that not only take control of your content, but profit from it. As far as Stael von Holstein is concerned, it is stealing. He warns, “a lot of people don’t realize, but the content they put on existing social networks no longer belongs to them – all those pictures, contact details and discussions belong to the social network. If they ban you from their service, all those pictures, contacts, email exchanges are lost forever.”

If MyCube does not sell your data to advertisers, how does it make any money? Well, for any financial transactions on the site, 70% goes to the content generator, and 30% goes to MyCube. “We have the same deal as Facebook has with Zynga,” says Staël von Holstein, “but we have it with everybody, with everyone who creates value.”

[youtube http://www.youtube.com/watch?v=Cx0Y1LECLhk]

Check it out at MyCube.com and tell us what you think. Does MyCube have a chance in the already overcrowded social media industry?

Flash Mob Mentality: An Introduction

There are times when we are individuals and there are times where we are part of something bigger.

Then there are the times when we are in a seemingly-impromptu group of people, dancing in unison in a public place for no apparent reason. For those in this third classification, we are known as a Flash Mob

In the realm of social media, the concept of Flash Mobs can only be defined as viral video catnip. The first one (as we know them) was created in Manhattan in May 2003, and since then, there have been scattered occurrences that have steadily increased in frequency, complexity and popularity, and have included pretend gun fights, singing, people posing as statues, and much, much more..

[youtube http://www.youtube.com/watch?v=HDNOB6TnHSI?rel=0]

But, what is their point? Why do they happen? These are good questions, and the answer is simple: Because we can.

Oh, did I just say “we”? Yes. Definitely just said “we”. I happen to be a fan of Flash Mobs, and have even helped create a few. I won’t be giving details about where or when these have taken place because that’s part of the fun. Also, while not having broken any laws, there are inevitably people who frown upon disruptive behavior (and angry e-mails from them might ruin my day). I can say unequivocally that the reasons I have done this in the past was not for the recognition. It was a challenge. It was fun, secretive, and powerful. I could organize large groups of like-minded people without ever having met or spoken to them. The power of social media is enough to give anyone a bit of a rush.

In this series of posts, I will walk you through the process of developing a Flash Mob, and cover topics such as Why I decided to do it; Creating the idea; Organizing the people; The Preparation; The Execution; and The Feedback. The process is quite interesting as well as exciting.

Now, while I want this series to be a fascinating look at a cultural phenomenon, compiled from first-hand knowledge, I also hope to convey something much greater, a message: social media can be a mechanism to do big things.

As a member of Make Me Social, which uses social media as tool for branding businesses, I find that many of the same principals I used in organizing Flash Mobs are used for marketing. Both inspire action and encourage people to do something different.

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Kerri Perkins is an Account Coordinator with Make Me Social.

Socially Made: January 2011

Throughout 2011, Make Me Social will publish Socially Made, a review of social media’s continued evolution in both influence and commentary.

The first month of 2011 offered a dichotomy of stories related to what “Socially Made” will be about in the future: The ways social media has become part of the mainstream.

There were stories ranging from commentary issued by Congressmen and women in real time during the President’s State of the Union address to the Twitter-basting of the Chicago Bears’ quarterback. However, if we were to define how social media was used this month in a word, it would be research, specifically manifesting itself in two ways during two events:

The Tragedy in Tucson
Tucson, Arizona was the epicenter for a tragic event, and in an effort to gain as much information as possible as to the timeline and progression that led to this dramatic and unwarranted culmination, investigators, the media and the public as a whole took to social media to research the gunman’s thoughts (we at Make Me Social refuse to use his name as a tribute to the victims and in our personal effort to prevent any increase in his SEO. We have instead linked to this page). The research resulted in a number of finds – including videos on YouTube and chats during online games – that cited incendiary language that was interpreted as everything from “just venting” to “a warning sign.”

The evidence of social media use by this individual led to discussions on the tone of rhetoric used on social media sites, as well as the rebirth of conversations on the types of people that can be found using these channels. These same conversations existed with the advent of cyber-bullying and the ongoing issue of privacy policies on social media sites. The truth is that defining a medium (and those that use that medium) by the lowest common denominator is hardly a fair representation (similar to claiming all business outsourcing is bad simply because some companies lay off their employees and outsource work to other countries).

Crazy typically finds an outlet – whether it is message boards or manifestos – and if social media can be an alternative to physical harm and/or used as a tool in which to learn about their reasons, then it deserves a chip in the game. Additionally, what we are finding is that social media is playing its part on the other end of this spectrum by helping to identify crimes and criminals. For example, an estimated 700 police departments across the country have their own Facebook pages to use as a research tool to help connect with their communities to keep them safe.

Egypt’s Revolution
The revolution in Egypt has resulted in conflict and violence throughout Cairo in an effort by the people to have their voices heard in governmental reform. Remarkably, the world has been able to receive new information on the day-to-day activities (despite the shutdown of most telecommunication systems by the Egyptian government) due to the resourcefulness of the public to find ways to connect to social media.

One person that has a unique perspective on this specific topic is David Faris, Assistant Professor of Political Science at Roosevelt University, who has researched and written about the effects of social media on the authoritarian rule in Egypt. He has summarized it this way:

“The critical role of social media right now is reaching global audiences with video, audio and first-hand accounts of the unrest. Intrepid Egyptians on the ground have managed to find internet connections here and there to upload videos, send Tweets, and post their thoughts to blogs. The most important change from the past is that social media (along of course with brave reporters from Al-Jazeera and other venues) make it impossible for the regime to hide what’s going on, from Egyptians but most of all from the world.”

We will be going into more detail on this topic in a future post, but the broader point is that individuals like Professor Faris, as well as his colleagues and the media, are utilizing social media platforms as a research tool to get first-hand accounts of these events. While it goes without saying that receiving an unfiltered flow of information mandates a trusted source, activism of this sort is tailor-made for the benefits social media offers.

Additionally, Make Me Social heavily encourages the use of social media as a mechanism for driving “call to action” – type activism of any size, as long as the messages shared are steeped in non-violent language. There is a responsibility that users of social media have to undertake or else risk being labeled with a stigma that will reduce credibility and effectiveness of the medium.

______________________________________________________________

Greg Morgan is Communications and Content Director for Make Me Social, a social media agency that develops customized social media strategies for businesses. With experience in industries ranging from sports to state government, Greg focuses in crafting messages for all types of clients in an effort to perfect what he calls “versatile communications.” Born and raised in West Hartford, Connecticut, he remains a loyal UConn Husky fan, despite now residing in Harrisburg, Pennsylvania.